While most brands and retailers already have their holiday mobile strategy and tactics in place, marketers need to take one last look at the ever-changing mobile landscape to ensure effective branding and customer acquisition and retention throughout the holidays.

With a consumer base that uses smartphones and tablets for nearly every aspect of life and has come to possess a here-and-now attitude, marketers need to address mobile with a no-holds-barred approach this holiday season. 

?There is little room for error and even less room for restraint when it comes to exploiting mobile to drive traffic, increase sales and build a relationship with the customer during one of the most crucial times of year,? said Mickey Alam Khan, editor in chief of Mobile Marketer and Mobile Commerce Daily, New York.

Sponsored by Kontagent, this hour-long webinar on Thursday, Sept. 26 at 2 p.m. to 3 p.m. ET will offer expert advice on last-minute tweaks to mobile efforts that can really drive a marketer?s bottom-line. 

This free webinar on Sept 26 is part of a continuing series that Mobile Marketer produces.

Matt Goynes, mobile marketing manager, Hotels.com

Dave Martin, senior vice president of media services, Ignited

Jennifer Okula, senior vice president, Millward Brown Digital

Jenny Wise, analyst, Forrester Research
Catherine Mylinh, head of marketing at Kontagent

Moderator:

Mickey Alam Khan, editor in chief, Mobile Marketer and Mobile Commerce Daily

? The one mobile marketing tactic to avoid this holiday season

? Which mobile ploy will be a game-changer this holiday season?

? Checks and balances that should be in place: Are marketers ready for the crush of traffic and enhanced expectations?

? How marketers can leverage and distinguish a native app experience versus a mobile-optimized site 

? Differences in smartphone marketing versus app marketing

? How should marketers best sync mobile with the overall holiday marketing strategy to create a seamless omnichannel experience?

? Lifetime value and predictive information that brands can identify to drive the most revenue out of their customers and deliver the best experience

? When it is all over, outside of revenue, how will marketers measure success? New customers acquired? Number of engagements?

? Post-holiday mobile marketing: What pieces need to be in place to continue the customer dialogue beyond this season?

The panelists will take questions from the attendees.

Attendees to this free webinar on Thursday, Sept. 26 can request a copy of the presentation deck.