Webinar on Sept. 26: 5 last-minute tips for effective 2013 holiday mobile marketing
August 20, 2013
While most brands and retailers already have their holiday mobile strategy and tactics in place, marketers need to take one last look at the ever-changing mobile landscape to ensure effective branding and customer acquisition and retention throughout the holidays.
With a consumer base that uses smartphones and tablets for nearly every aspect of life and has come to possess a here-and-now attitude, marketers need to address mobile with a no-holds-barred approach this holiday season.
“There is little room for error and even less room for restraint when it comes to exploiting mobile to drive traffic, increase sales and build a relationship with the customer during one of the most crucial times of year,” said Mickey Alam Khan, editor in chief of Mobile Marketer and Mobile Commerce Daily, New York.
Sponsored by Kontagent
, this hour-long webinar
on Thursday, Sept. 26 at 2 p.m. to 3 p.m. ET will offer expert advice on last-minute tweaks to mobile efforts that can really drive a marketer’s bottom-line.
This free webinar
on Sept 26 is part of a continuing series that Mobile Marketer produces.
Matt Goynes, mobile marketing manager, Hotels.com
Dave Martin, senior vice president of media services, Ignited
Jennifer Okula, senior vice president, Millward Brown Digital
Jenny Wise, analyst, Forrester Research
Catherine Mylinh, head of marketing at Kontagent
Mickey Alam Khan, editor in chief, Mobile Marketer and Mobile Commerce Daily
The one mobile marketing tactic to avoid this holiday season
Which mobile ploy will be a game-changer this holiday season?
Checks and balances that should be in place: Are marketers ready for the crush of traffic and enhanced expectations?
How marketers can leverage and distinguish a native app experience versus a mobile-optimized site
Differences in smartphone marketing versus app marketing
How should marketers best sync mobile with the overall holiday marketing strategy to create a seamless omnichannel experience?
Lifetime value and predictive information that brands can identify to drive the most revenue out of their customers and deliver the best experience
When it is all over, outside of revenue, how will marketers measure success? New customers acquired? Number of engagements?
Post-holiday mobile marketing: What pieces need to be in place to continue the customer dialogue beyond this season?
The panelists will take questions from the attendees.
Attendees to this free webinar
on Thursday, Sept. 26 can request a copy of the presentation deck.