Mobile Women to Watch 2014 Summit New York Nov. 5
October 4, 2013
One of Coca-Cola's many apps
REGISTRATION FOR THE BELOW EVENT IS CLOSED
Registration is open for the Mobile Women to Watch 2014 Summit New York on Tuesday, Nov. 5 featuring brand-side speakers from Coca-Cola, Ford Motor, Gilt, Macy’s, Citi, L’Oreal and OpenTable as well as honoring 25 women who are expected to make a difference in mobile advertising, marketing, media and commerce next year.
This daylong event is a must-attend for executives from brands, retailers, agencies, publishers, market researchers and service providers looking to learn from and connect with some of the smartest women with mobile responsibilities in their organizations. The fifth annual Mobile Women to Watch list will also be announced at the summit hosted at the National Museum of the American Indian across from Battery Park in downtown Manhattan. The conference, who agenda is below, will be limited to only 150 executives.
“The Mobile Women to Watch Summit is being organized to get smart executives in the room who not only talk about what they achieved in their organizations but also what they plan to change in the year ahead to move the needle for marketing and retail,” said Mickey Alam Khan, editor in chief of Mobile Marketer and Mobile Commerce Daily, New York.
“These women serve as exemplars and role models to others in marketing and retail,” he said. “To get a women-only speaking list is another achievement which is worth sharing with marketers keen to network and learn.”
One of a kind
This editorially led summit from Mobile Marketer, the world’s leading advertising and marketing publication focused on mobile-driven efforts, will discuss how to encourage repeat customer business on mobile, closing the gap between store, desktop and mobile, and the role of mobile in an organization.
Also discussed will be mobile’s role in the automotive business and sports campaigns for beverage brands, and how smartphones and tablets are rapidly evolving customer relationships.
Two roundtable sessions will spell the issues and opportunities for mobile as well as women executives looking to set the bar even higher in marketing and retail.
Attendees will get access to all presentations made at the event.
The event is priced at $595 for the day, which includes breakfast, lunch and cocktails. Refunds will not be given 72 hours before the event or for no-shows on the day of the conference.
For sponsorship, please contact for prompt attention.
The Mobile Women to Watch Summit is part of this publication’s exclusive summit series including Mobile FirstLook Jan. 15-16 in New York, Mcommerce Summit and the Mobile Marketing Summit. The events’ core point of difference is their strong editorial spine with a deep-dive into topics under discussion.
The summit agenda can also be accessed via http://www.mobilewomentowatchsummit.com.
Mobile Women to Watch 2014 Summit
Tuesday, Nov. 5, 2013
A Napean Presentation
National Museum of the American Indian
New York, NY 10004
8 a.m. – 8:45 a.m.
Registration and Breakfast
8:45 a.m. – 9 a.m.
Mickey Alam Khan, editor in chief, Mobile Marketer and Mobile Commerce Daily
9 a.m. – 9:45 a.m.
Gilt Groupe: Using mobile to keep members coming back daily
Though the flash-sale site has been around only as long as the iPhone, Gilt Groupe has become a poster-child for success in the world of mobile. After only five years, the company has left its beginnings as a strictly ecommerce retailer, now finding half of its daily traffic and more than 40 percent of revenue coming from the mobile platform. Gilt now serves as a role model for those marketers and retailers looking to integrate a mobile-first strategy into their marketing plan. The opening keynote will address:
• The evolution of a mobile-first company
• Personalization as a key initiative on mobile
• What has worked for Gilt in the mobile realm
• The place of a woman in the digital world
Elizabeth Francis, chief marketing officer, Gilt Groupe
9:45 a.m. – 10 a.m.
10 a.m. – 10:45 a.m.
Macy's: Closing the gap between store, desktop and mobile
After having being celebrated as one of the leading department store chains nationwide for years, Macy’s no longer wants to rule the roost in the traditional sense, rather it wants to lead the omnichannel race. The retailer recognized the shift to mobile ahead of the curve and has been working to make the gaps between stores, computers and mobile seamless for more than five years. With more than 800 stores across the country and millions shopping online, Macy’s strives to benefit its customers by uniting all of the different channels in a way that also strengthens its business. In this session, attendees will learn:
• How mobile devices have permanently changed shopping
• How Macy’s is evolving to become an omnichannel organization
• Cases studies of how Macy’s is building experiences and campaigns grounded in mobile platforms and behavior
• How Macy's encourages women executives to excel
Jennifer Kasper, group vice president of digital media and multi-cultural marketing, Macy’s
10:45 a.m. – 11 a.m.
11 a.m. – 11:45 a.m.
OpenTable: Bringing your brand to the head of mobile
As the leading provider of online restaurant reservations, OpenTable knows a thing or two about the importance of mobile. The company connects more than 12 million diners a month with 28,000 restaurants across the globe. Serving the United States, Canada, Mexico, Germany, Britain and Japan, OpenTable provides not only seating, but restaurant reviews and menus as well. Mobile is a driving force in the company, which is apparent in the array of devices for which it optimizes. Not only does it cater to iPhone, iPad, Android and Windows phones, but there are mobile applications for BlackBerry and even Kindle Fire in addition to the mobile Web. In a company where real-time availability has become the expectation, mobile is key. In this address, attendees will learn:
• What inspires mobile marketers at OpenTable
• Emerging technologies that should be considered
• Best-practice tips for brands in mobile
• Five mobile app marketing tactics that are key to success
• Driving mobile ideas as a woman executive
Iryna Newman, head of mobile growth, OpenTable
11:45 a.m. – Noon
Noon – 12:45 p.m.
Ford Motor Co.: Driving mobile, both on and off road
Ford has innovated since the invention of the first car more than a century ago. Today, the automaker is propelling mobile innovation, not only via expected mobile mediums – smartphones and tablets – but is incorporating it into its vehicles as well. With more than two dozen vehicles models including the Mustang, the Focus and the Explorer, Ford has a wide stance in the industry that allows it to experiment and take chances with new technology, paving the way for the automotive industry. This presentation will focus on:
• Ford’s mission to fully optimize
• SYNC in-vehicle technologies including SYNC Applink
• App usage for marketing and CRM as well as as a sales-driving force
• Leading digital in a company that prides itself on innovation
• Ford's empowerment of women executives
Trisha Habucke, digital marketing manager, Ford Motor Co.
12:45 p.m. – 2 p.m.
Roll call: Fifth annual list
Honoring 25 Mobile Women to Watch 2014
1:25 p.m. – 1:50 p.m.
How to level the playing field: Making the minority in mobile the norm
It is no secret that women are the minority in what has come to be the fastest-growing segment of marketing and commerce worldwide. And while there is certainly a larger presence of women in mobile roles from a few years ago, men still dominate the field. The past year has proved important for women in the workplace, with role models such as Marissa Meyer and Sheryl Sandberg stepping out for the cause. Similar conversations need to be molded around mobile. This panel will discuss:
• Why women are the minority in mobile roles across verticals
• Thoughts on how to even out gender inequality in the field
• How women can better build their personal brand
• Becoming a better self promoter: being more bold, visible and recognized
Shuli Lowy, marketing director, Ping Mobile
Lisa Mitnick, managing director for mobility, Accenture
Lara Mehanna, general manager of mobile, DataXu
Catherine Tabor, founder/CEO, Sparkfly
Monica Ho, vice president of marketing, xAd Inc.
1:50 p.m. – 2 p.m.
2 p.m. – 2:45 p.m.
Citi: How mobile and tablet banking is rapidly evolving customer relationships
Citi, one of the leading global banks worldwide, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Ever since it pioneered mobile banking six years ago with the first downloadable application from a major U.S. bank, Citi has been on a mission to be the world’s leading digital bank. Embracing mobile and tablet as critical channels for immediacy and engagement with its millions of customers, it announced earlier this year a global rollout of its acclaimed Citibank for iPad app, starting in Hong Kong, Russia and Australia, and extending to other key markets in Asia-Pacific, Latin America and Europe. Now, Citi is also rolling out an entirely new global mobile banking app, leveraging its scale to bring top-flight user experience design and features to its customers everywhere. This session will address:
• Mobile and tablet banking: two dimensions, immediate control versus perspective
• A behind-the-scenes look at Citi’s global digital mobile and tablet banking program
• The question: Will this be the season when mobile money finally starts to rear its head?
• How personal spend and income connect sensible holiday shopping to mobile
• What it means to be a female digital leader at Citi
Melissa Stevens, head of Internet and mobile, Citi Consumer Banking
2:45 p.m. – 3 p.m.
3 p.m. – 3:45 p.m.
Coca-Cola: Playing the field in mobile
Without doubt, Coca-Cola is one of the world’s most admired marketers. The soft drinks giant has set the pace for brands looking to dialogue with their customers via the most personal channel of all time – mobile. Coca-Cola customers are engaged worldwide via all mobile channels including SMS, mobile Web, applications, QR codes, social media and games. The company understands that its customer is rapidly adopting a mobile lifestyle, with tremendous repercussions for brands and retailers. This session will discuss:
• Mobile case studies and learnings from the 2012 London Olympics
• Plans and expectations for FIFA 2014 campaigns
• The Coca-Cola mobile journey
• Running a global unit while managing kids, commutes and chickens
Kim Siler, global mobile brand strategist, Coca-Cola Co.
3:45 p.m. – 4 p.m.
4 p.m. – 4:45 p.m.
Climbing the executive ladder in mobile: Strategies and tactics to get ahead
Despite the uneven playing field in mobile, there still are a number of women who have proved that women do have what it takes to succeed in this emerging digital field. What fuels these women and how did they find their success? Hear from established women in the industry who can attest to their own trials and tribulations as well as their stories of triumph and achievement. This session will focus on:
• Channeling and enhancing personal strengths
• How to best advocate ideas in the workplace
• Best-practice tips for creating a high-performance team
• Developing the workplace into one where women can thrive
Kathy Leake, CEO, LocalResponse
Tina Unterlaender, director of mobile, AKQA
Polly Lieberman, vice president of agency sales for North America, Celtra
Liz White, digital vice president and general manager, PEOPLE and Entertainment Weekly
Janet Roberts, chief marketing officer, Syniverse
Raffle for Dom Perignon
4:45 p.m – 5:45 p.m.
Sponsored cocktail hour
Hotels in the Lower Manhattan neighborhood (from nearest to farthest):
DoubleTree by Hilton Hotel New York City - Financial District, 8 Stone Street, New York, NY 10004; tel: 212-480-9100; please click here for the Web site
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