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Céline sparks look book interest with bright New York Times mobile ad - Luxury Daily

Céline ad image

Céline ad image

Marc Jacobs fetes Playboy magazine’s anniversary to show edginess
U.S. label Marc Jacobs is helping Playboy celebrate its 60th anniversary by creating an exclusive t-shirt with an image of supermodel Kate Moss in a bunny suit.
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Bergdorfs launched children’s gift guide by looking at comical side of holidays
New York retailer Bergdorf Goodman chose a social approach to releasing its children’s holiday gift guide that asks its Facebook fans to share the worst gifts they received in their youth.
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Luxury FirstLook 2014 New York Jan. 15: Peninsula Hotels, Barneys, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing
Registration is open for the second annual Luxury FirstLook: Strategy 2014 conference Wednesday, Jan. 15, 2014 featuring speakers from Peninsula Hotels, Barneys New York, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing, Richart, Hearst’s Veranda, Martini Media, The Gate Worldwide and former executives from LVMH and Saks Fifth Avenue.
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Cartier spurs holiday sales via personalized note, winter catalog
French jeweler Cartier shared the “magic of winter” with its valued consumers in its annual direct mail catalog that is accompanied by a personalized holiday message
Click here to read the entire article on Luxury Daily

Swarovski rethinks crystal to inspire conservation at Design Miami
Precision cut-crystal maker Swarovski is using Tumblr to generate interest and awareness in its eleventh annual Crystal Palace think tank where a chosen creative visionary works to reevalute the use of crystal.
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Trump Hotel Collection raises donation potential for St. Jude Thanks and Giving campaign
The Trump Hotel Collection is furthering its holiday partnership with St. Jude Children's Research Hospital for the annual Thanks and Giving campaign with additional incentives for guests to get involved.
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Dolce & Gabbana uses social video tutorial to promote mascara
Italian fashion house Dolce & Gabbana released a video tutorial of makeup artist Pat McGrath using the brand’s PassionEyes duo mascara to bring its print campaign for the cosmetic to life.
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Rolls-Royce culls from global youth for apprenticeship program
Rolls-Royce Motor Cars is opening up its annual apprenticeship program to welcome a new group of aspiring craftsmen and women.
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Céline sparks look book interest with bright New York Times mobile ad
French atelier Céline is aiming to attract consumer to its mobile look book through a large advertisement featured on The New York Times’ mobile Web site.
Click here to read the entire article on Luxury Daily

Peninsula Hotels crafts SnowPage as unifying holiday symbol
Peninsula Hotels holiday spirit culminates on a SnowPage microsite that features a festive mascot that is woven into digital and in-store efforts.
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Chloé, Chanel, art market and Kering – News briefs
Today in luxury marketing - Chloé founder awarded the Legion of Honor; Chanel goes bigger in Boston; Art market news: Big tickets up for grabs in two major sales; Kering mail order unit attracts management offer.
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Inviting nominations for the 2013 Luxury Daily Awards
Luxury Daily is inviting nominations for the most prestigious luxury awards handed out annually: Luxury Marketer of the Year, Luxury Retailer of the Year, Luxury Agency of the Year, Luxury Publisher of the Year and Luxury Researcher of the Year.
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Why a mobile strategy is an omnichannel strategy
Stop looking for data to defend or dismiss one channel over another. Do not accept the silos and turf battles as inevitable.
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