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Burberry sends mobile readers to different landing pages to achieve multiple goals - Luxury Daily

Burberry mobile ad

Burberry mobile ad

Harrods is 2013 Luxury Retailer of the Year
London department store Harrods is Luxury Daily's 2013 Retailer of the Year for its exuberant in-store events, eclectic collaborations and its ever-present attitude on social media.
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Top 10 luxury brand videos of the year
Luxury brands produced an extraordinary range of videos that experimented with form and content with startling results in 2013 .
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Luxury FirstLook 2014 New York Jan. 15: Peninsula Hotels, Barneys, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing
Registration is open for the second annual Luxury FirstLook: Strategy 2014 conference Wednesday, Jan. 15, 2014 featuring speakers from Peninsula Hotels, Barneys New York, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing, Richart, Hearst’s Veranda, Martini Media, The Gate Worldwide and former executives from LVMH and Saks Fifth Avenue.
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Columbia, Parsons students contribute ideas for Maclaren China retail expansion
Students from Columbia Business School and Parsons the New School For Design presented the marketing plan they created while working with British stroller maker Maclaren for the brand's expansion into China, with new stores in Shanghai.
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Top 10 luxury branding efforts of Q4
Luxury marketers sought global recognition with campaigns that added new dimensions without disrupting brand mystique in the fourth quarter of 2013.
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Burberry sends mobile readers to different landing pages to achieve multiple goals
British fashion brand Burberry is continuing its holiday “With Love” campaign with different mobile advertisements on both New York magazine’s The Cut and Vogue’s Web site.
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IOS vs. Android: What to expect in 2014
While holiday mobile usage trends underscore iOS’s continued strength in supporting engagement, the increasingly robust Android user base points to the growing urgency surrounding the need to finally solve the equation for driving meaningful interactions with these users.
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Nordstrom, Audi, luxury real estate and holiday shopping – News briefs
Today in luxury marketing - Study finds Nordstrom again top fashion retailer; Audi plans $30.3B in investments to challenge BMW; In 2013, the high end ruled; What people spent money on this holiday.
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With the rise in mobile-first and mobile-only consumers, what happens to the second screen?
For me, my device is my first screen, for some others, a mobile device might be the only screen. So what does this mean for advertisers looking to reach my peers and I? Does the idea of cross-screen media plans disappear?
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