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Neiman Marcus pushes mcommerce with multiple promotional mobile ads - Luxury Daily

Neiman Marcus entrance

Neiman Marcus entrance

Guerlain fetes 160-year-old fragrance bottle with artist exhibition
LVMH-owned cosmetics brand Guerlain is commemorating the 160th anniversary of its Bee fragrance bottle with an exhibit featuring nine art pieces inspired by the bottle housed in its boutique on the Champs-Élysées.
Click here to read the entire article on Luxury Daily

Beulah London positions itself globally via rebranding efforts
British fashion brand Beulah London has enlisted global digital agency ATTIK to remake its brand image and prepare the young label for global expansion.
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Luxury FirstLook 2014 New York Jan. 15: Peninsula Hotels, Barneys, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing
Registration is open for the second annual Luxury FirstLook: Strategy 2014 conference Wednesday, Jan. 15, 2014 featuring speakers from Peninsula Hotels, Barneys New York, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing, Richart, Hearst’s Veranda, Martini Media, The Gate Worldwide and former executives from LVMH and Saks Fifth Avenue.
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Audi, Jaguar knock Mercedes in recent ads
Have soaring luxury automotive sales given brands the green light to take shots at one another?
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Christofle designs silver hard drive to appeal to technophiles
Silvermaker Christofle lent its design aesthetic and craftsmanship to technology company LaCie to create a spherical hard drive that combines statement and function.
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Neiman Marcus pushes mcommerce with multiple promotional mobile ads
Luxury department store chain Neiman Marcus pointed consumers towards its mobile commerce site with mobile advertisements detailing a gift card promotion that the retailer was offering.
Click here to read the entire article on Luxury Daily

Audi fosters marketplace for mobility with Urban Future Initiative
German Automaker Audi is continuing to grapple with pressing global issues through its Urban Future Initiative Award 2014 that commenced Jan. 6, the evening before the opening of the International CES in Las Vegas.
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India, Porsche, Cambodia and IWC – News briefs
Today in luxury marketing - India's luxury market unscathed by slowdown, poised for growth: Assocham; Porsche sets US sales record, reflecting luxury-car boom; Industry still on edge after deadly violence in Cambodia; IWC's radical refresh.
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7 strategies to maximize local mobile advertising
Local mobile advertising is one of the most effective marketing investments for growing businesses, but just how effective?
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