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Mercedes-Benz encourages mobile research with Town & Country ad - Luxury Daily

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Tiffany mines brand history for 2015 documentary
Jeweler Tiffany & Co. tapped Matthew Miele, director of "Scatter My Ashes at Bergdorf's," for a documentary chronicling its history to be released in 2015.
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Armani, Valentino look to fashion illustrations to showcase products
Fashion illustrations, once the cornerstone of print ad campaigns for apparel brands, are making a comeback in digital form on social media courtesy of a number of fashion brands.
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Venue change for Luxury FirstLook 2014 New York Jan. 15: Peninsula Hotels, Barneys, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing
The venue has changed for the second annual Luxury FirstLook: Strategy 2014 conference to the Luce Room in New York's Time & Life Building. Registration is open for the event Wednesday, Jan. 15, 2014 featuring speakers from Peninsula Hotels, Barneys New York, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing, Richart, Hearst’s Veranda, Martini Media, The Gate Worldwide and former executives from LVMH and Saks Fifth Avenue.
Click here to read the entire article on Luxury Daily

Restoration Hardware makes art gallery more accessible through digital space
Restoration Hardware is facilitating global art collectors, educating aspiring collectors and launching contemporary artists to a more visible stage with a new online gallery.
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Breguet stages exhibit in Geneva airport leading up to Cité du Temps
Swiss watchmaker Breguet has taken over the departures concourse of Geneva International Airport with an exhibit featuring its high-tech watches the Type XXII 3880 and the Classique Chronométrie 7727.
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High-end spirit brands facing disruption from new players: study
Balvenie beat out other high-end scotches and Patron rose to the top of tequilas in the latest Luxury Brands Status Index 2014 from The Luxury Institute.
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Mercedes-Benz encourages mobile research with Town & Country ad
German automaker Mercedes-Benz is hoping to encourage research on its S-Class sedan with a banner advertisement on Town & Country magazine’s mobile Web site.
Click here to read the entire article on Luxury Daily

Swatch Group, Prada, European stocks and Jaeger-LeCoultre – News briefs
Today in luxury marketing - Swatch and Tiffany ease concerns for luxury goods sector; Prada denies reports of Italian tax probe; European stocks rise, but weak US data caps gains; Jaeger-LeCoultre Reverso reboot.
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Why advertisers and publishers should take native ads seriously in 2014
If 2013 is when native advertising made its introductions, 2014 is when it raises the stakes. Here are six trends showing why advertisers and publishers need to get serious about native ads in the next year.
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