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Ferrari drives fan subscriptions through photo contest - Luxury Daily

Snap Your Passion by Ferrari

Snap Your Passion by Ferrari

Pratesi draws parallel to Hermès during expansion
NEW YORK - A senior executive at Italian Linens brand Pratesi said at Luxury FirstLook: Strategy 2014 that the brand's entrepreneurial and generational position resembles the state of French leather goods maker Hermès before it rose to global prominence.
Click here to read the entire article on Luxury Daily

Personalization is key for beauty omnichannel strategy: L’Oreal Luxe exec
NEW YORK - Luxury cosmetic brands need to focus on a customer-driven messaging strategy to see results, said a L’Oreal Luxe executive at Luxury FirstLook: Strategy 2014.
Click here to read the entire article on Luxury Daily

Volume of real estate sales rose sharply in London, Miami and New York in 2013: study
Luxury real estate prices remained relatively flat in 2013, but demand continues to climb in the world's major markets, according to a report by Christie's International Real Estate.
Click here to read the entire article on Luxury Daily

Chanel explains personal designer inspiration in social video
French fashion house Chanel is giving consumers an inside look at its founder’s spirit animal and inspiration, the lion, with a short social video. Click here to read the entire article on Luxury Daily

Raymond Weil redesigns Web site with simplified navigation Swiss watchmaker Raymond Weil has redesigned its Web site to create a content rich homepage that gives consumers both information about the brand’s programs and details on the watches themselves. Click here to read the entire article on Luxury Daily

Ferrari drives fan subscriptions through photo contest
Italian automaker Ferrari is keeping a new social media contest through Feb. 10 as open-ended as possible by asking fans to showcase their passion for the brand.
Click here to read the entire article on Luxury Daily

Richemont, China, luxury travel and luxury shopping – News briefs
Today in luxury marketing - Richemont seeks entry into India's luxury retail market; Don’t bet on China’s luxury spenders: Goldman; Luxury travel trends: Building on past successes; Meet the women changing everything you thought you knew about luxury shopping.
Click here to read the entire article on Luxury Daily

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