Welcome to Mobile Marketer. Skip directly to: main content, navigation, search box.
  • Email this
  • Print
  • ARTICLE TOOLS
    SPONSOR

Receive the latest articles for free. Click here to get the Mobile Marketer newsletters.

Audi unifies consumer journey through dealership app - Luxury Daily

Audi A8 L TDI

Audi A8 L TDI

Gucci screens documentary at Haute Couture fashion week to reach niche audience
Italian fashion house Gucci hosted a private screening of its brand documentary during Paris Haute Couture week to become part of the festivities.
Click here to read the entire article on Luxury Daily

Dior leverages celebrity interviews to continue Haute Couture conversation
French fashion brand Dior filmed famous attendees of its Haute Couture runway show talking about the collection to sustain interest.
Click here to read the entire article on Luxury Daily

Guerlain fuses heritage with current campaigns on new Tumblr
France’s Guerlain is aiming to increase its exposure among young consumers who may be unfamiliar with the LVMH-owned beauty brand’s heritage and products by creating a Tumblr account.
Click here to read the entire article on Luxury Daily

New York luxury hotels vie for influx of Super Bowl XLVIII fans
The Super Bowl is visiting the New York region for the first time and luxury hotels are not idly waiting for the traffic to come to them.
Click here to read the entire article on Luxury Daily

Audi unifies consumer journey through dealership app
Audi of America is equipping dealership employees across the country with an iPad application that improves customer service and streamlines the car buying process.
Click here to read the entire article on Luxury Daily

Armani, Chanel propel connection to awards season in February W
Giorgio Armani and Chanel are among the fashion advertisers that sought reader attention in the February issue of Condé Nast’s W magazine’s annual Movie issue to show its connection to Hollywood.
Click here to read the entire article on Luxury Daily

Zappos Couture, luxury timepieces, Chanel and Tesla – News briefs
Today in luxury marketing - André Leon Talley’s online magazine for Zappos Couture is now live; Luxury brands start to think mobile; Chanel reopens on Avenue Montaigne; Tesla unveils pricing strategy for China.
Click here to read the entire article on Luxury Daily

Lessons from Luxury FirstLook: Strategy 2014: Part one
Today’s luxury market is dominated by cash over credit, quality over quantity, experiences over possessions, happiness over power, distinction over popularity, planning over impulse and fun over status.
Click here to read the entire article on Luxury Daily

Mobile apps inspire next phase of retail personalization
Though online retailers have been widely using personalization – pioneered by Amazon – for many years, its new avatar in multichannel retail has been rapidly evolving into a key opportunity for retailers in the omnichannel space.
Click here to read the entire article on Luxury Daily

Sign up to receive Mobile Marketer Daily. The premier mobile marketing publication. Free!

 
Related content: Advertising, Luxury Daily

  • Trackback url: http://www.mobilemarketer.com/cms/trackback/17044-1
  • | Follow us on Twitter |
Please click here to download now!