Webinar on Feb. 20: Mobile and Advertising Lessons Learned from Super Bowl XLVIII
January 24, 2014
Touch down for mobile?
Super Bowl ads each year provide just as much entertainment and commentary as the game, if not more. It is also one of the most expensive and exclusive broadcast advertising events with brands racing to not only reach new customers, but have the most memorable and standout 30-second spots.
This free, hour-long webinar on Thursday, Feb. 20 at 2 p.m. will reveal the results of a study to analyze how brands are tapping the television-to-mobile connection as well as offer key insights from brand advertisers about activating the second- screen experience with audiences in a meaningful and optimized way. Speakers include Tim Clark, senior director of optimization and programming at NASCAR: Dirk Rients, former senior vice president and director of mobile at DDB Chicago; and Marty Siewert, chief revenue officer of webinar sponsor Zoove.
Last year, these advertisers saw an average Web traffic increase of 23 percent on Super Bowl Sunday and 46 percent the day after. But with the emergence of mobile as a major TV-activated channel, brands are going to have to learn to play right into the hands of consumers.
However, a study conducted during the 2013 Super Bowl found that a majority of advertisers did not provide a concrete mobile call-to-action for the audience to complete or attempt to interact with them in any active or tangible way.
So, this year Zoove wanted to see if things changed, and is gathering data on brands, products, calls-to-action and the customer experience on engaging with any particular TV call-to-action.
A CTA could be just about anything – a URL, a tag line, social media icons, hashtags, app store icons, or even just a brand logo. The goal is to see who tapped into the TV-to-mobile connection. The real question, though, is: Are brands evolving with the ever-connected consumer?
This webinar is one in a series produced by Mobile Marketer to inform and educate retailers, brands, agencies, publishers and marketers on mobile advertising, marketing and media.
Mobile and Advertising Lessons Learned from Super Bowl XLVIII
Date and time
Thursday, Feb. 20 at 2 p.m. to 3 p.m. ET
How brands are tapping the television-to-mobile connection as well as offer key insights from brand advertisers about activating the second- screen experience with audiences
Super Bowl and mobile: understanding the dynamic and the potential
Recap of mobile calls to action during Super Bowl XLVIII
Which brands are tapping into the television-to-mobile connection
Results of study to analyze brands’ mobile activity and activating second-screen experiences during Super Bowl
The NASCAR experience
Lessons learned and steps going forward
Tim Clark, senior director of optimization and programming, NASCAR
Dirk Rients, senior vice president and director of mobile, DDB Chicago
Marty Siewert, chief revenue officer, Zoove
Mickey Alam Khan, editor in chief, Mobile Marketer and Mobile Commerce Daily
Attendees to the webinar can request a copy of the deck.
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