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Robb Report brings time to life with Watch Collector app - Luxury Daily

Piaget watch featured in Watch Collector

Piaget watch featured in Watch Collector

Bloomingdale’s hosts live-styling event on Instagram to drive interaction
Department store chain Bloomingdale’s asked consumers to help style blogger Danielle Bernstein for Fashion Week live on Instagram to encourage comments and participation with the retailer on the photo-sharing social media platform.
Click here to read the entire article on Luxury Daily

Fendi’s 15-minute documentary explores fashion show preparation
Italian fashion house Fendi filmed a 15-minute documentary to give consumers a thorough look at the inner workings of the company.
Click here to read the entire article on Luxury Daily

Screening of the payment should be last resort: Forrester
Although ecommerce fraud has stabilized in recent years, the battle waged by fraudsters has grown increasingly complicated and retailers are not keeping up, according to a report by Forrester Research.
Click here to read the entire article on Luxury Daily

Longines confirms equestrian affinity through FEI Nations Cup role
Switzerland’s Longines is fortifying its relationship with equestrian sports through a social video that highlights the watchmaker's involvement with the FEI Nations Cup.
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Audi to add 16 virtual showrooms in 2014
German automaker Audi is continuing its shift toward a digital retail experience with its first "Audi City" in Germany.
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Porsche looks to reclaim Le Mans title via fresh ideas
German automaker Porsche is returning to Le Mans 24 Hours race after a 16-year leave and is hyping up its mission with an extensive digital campaign.
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Fortnum & Mason pushes experiences and edibles for Valentine’s Day
London department store Fortnum & Mason is targeting culinary-inclined consumers with a Valentine’s Day promotion that concentrates on a romantic meal rather than the traditional gifting of jewelry and flowers.
Click here to read the entire article on Luxury Daily

Diane von Furstenberg teams up with American Express to expand Fashion Week audience
U.S. fashion brand Diane von Furstenberg is partnering with American Express on a year-long series of events exclusively for the credit card company’s cardholders as part of an ongoing campaign to celebrate the 40th anniversary of the clothier's wrap dress.
Click here to read the entire article on Luxury Daily

Robb Report brings time to life with Watch Collector app
In response to its affluent readers’ interest and passion for horlogerie, Robb Report is expanding its digital presence with an Apple iPad application devoted to the modern mechanical watch.
Click here to read the entire article on Luxury Daily

Net-A-Porter, Aston Martin, China and Daimler – News briefs
Today in luxury marketing: Analyst values Net-A-Porter at up to $3B; Aston Martin recalls more than 17K luxury cars; Amid Chinese crackdown, merchants try to convince buyers diamonds aren't a luxury; Daimler earnings seen higher, still lagging BMW.
Click here to read the entire article on Luxury Daily

Making the case for responsive ad units in midst of mobile design debate
The shift in consumers’ content consumption behavior from desktop to mobile creates a unique set of challenges for publishers and content providers.
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Lessons from Luxury FirstLook: Strategy 2014: Part two
Combine the information-rich online platform – data mining – with the geographic-specificity of mobile and the high touch service of a bricks-and-mortar retailer, now that is something I can believe in.
Click here to read the entire article on Luxury Daily

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