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Porsche looks to augmented reality for immersive Panamera experience - Luxury Daily

Porsche Panamera augmented reality app in use

Porsche Panamera augmented reality app in use

British Vogue, Harrods join forces to propel fashion-forward agenda
Condé Nast-owned British Vogue and London department store Harrods are striking a partnership for the third annual Vogue Festival March 29-30 to create a high-end, stylish experience for fashion-minded attendees.
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Zegna launches $34M scholarship fund to show dedication to Italy
Italian menswear house Ermenegildo Zegna has announced its plans for a scholarship program to help Italian students finance post-graduate studies or research in foreign countries.
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Mulberry extends Cara Delevingne’s role from model to designer
British apparel and accessories label Mulberry is targeting younger consumers with a handbag collection designed by it-girl model Cara Delevingne.
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Lamborghini gains top employer award, continues improvement efforts
Italian automaker Lamborghini is continuing efforts to expand its work force and improve the labor environment following its reception of the Top Employers Italia 2014 Certification.
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Saks caters to fashion-conscious men with new upscale sneaker destination
Department store chain Saks Fifth Avenue is reacting to the popularity of designer sneakers for men with a new curated installation in 16 of its stores.
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Mandarin Oriental Bangkok enshrines heritage in Oriental Journey exhibit
Mandarin Oriental Bangkok is celebrating its 140-year history of catering to prominent world figures with a permanent exhibition filled with a collection of memorabilia and photographs.
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David Yurman honors cable design with 30th anniversary collection
U.S. jeweler David Yurman is feting the 30th anniversary of its signature cable bracelet with a three-part limited-edition capsule collection to appeal to both enthusiasts and aspirational consumers.
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Porsche looks to augmented reality for immersive Panamera experience
German automaker Porsche is equipping dealers with an augmented reality iPad application for the Porsche Panamera that immerses interested consumers in the vehicle's capabilities.
Click here to read the entire article on Luxury Daily

WSJ. magazine March issue notes apparel growth with 86pc fashion ads
Hermès, Giorgio Armani and Saint Laurent Paris are among the fashion marketers who embraced the affluent readership of The Wall Street Journal’s monthly supplement WSJ. magazine owing to the lush pages ideal for displaying campaigns and the presence of top contenders.
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DVF, Milan Fashion Week, Aston Martin and Chinese consumers – News briefs
Today in luxury marketing - Diane von Furstenberg to stage Tokyo show; Greenpeace, anti-fur protest confront Milan fashion shows; Aston Martin unveils special editions; 5 stereotypes about Chinese luxury consumers debunked.
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Impact on marketing of Facebook’s $19B acquisition of WhatsApp: Big zero
Facebook’s plan to acquire mobile messaging service WhatsApp for $19 billion has earned the ire of frustrated media, competitors and industry pundits, and the envy of those VC-backed, revenue-less digital wonders waiting in the wings to be swooped into Google’s or another Silicon Valley giant’s arms.
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Facebook now owns the three most ubiquitous mobile apps in the world
Facebook now owns the world's biggest social networking mobile app, photo-sharing mobile app and messaging mobile app.
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