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Saks downsizes beauty tutorials via Vine to attract busy consumers - Luxury Daily

Lipstick featured in #SaksIn6

Lipstick featured in #SaksIn6

Kering’s dim profits brightened by luxury gains
Kering's profits plummeted and its debt rose in 2013, but the conglomerate's luxury restructuring has already begun to pay off.
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Lanvin debuts men’s pop-up shop in Harrods to gauge interest
French fashion house Lanvin is targeting fashion-savvy male consumers with a pop-up shop in London department store Harrods.
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Saks downsizes beauty tutorials via Vine to attract busy consumers
U.S. retailer Saks Fifth Avenue is focusing on the products offered by its beauty department with Vine videos that recreate an in-store tutorial in six-seconds.
Click here to read the entire article on Luxury Daily

Prada shakes up store display with magazine editor input
Italian fashion house Prada is showcasing its editorial and artistic side by having W magazine’s fashion and style director Edward Enninful translate his vision to its Montenapoleone boutiques during Milan Fashion Week.
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Porsche may sidestep fallout from recall by acting fast
No driver likes to learn that their vehicle is at risk of combusting, especially if it is a new trophy car, but drivers of the 2014 Porsche 911 GT3 may find subsequent solace in the brand's diligence.
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Kering brings French fashion film festival to US audience
French luxury conglomerate Kering is showcasing its artistic side by co-hosting the first United States event for A Shaded View on Fashion Film with the French Institute Alliance Française in New York.
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Vacheron Constantin aligns watchmaking breakthroughs with historic architecture
Swiss watch manufacture Vacheron Constantin is stressing the importance of architecture in a new social video that transports enthusiasts to a world full of watchmaking history.
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95pc of Rolls-Royce vehicles received bespoke elements in 2013
Rolls-Royce Motor Cars is heeding the growing interest in customization by improving its bespoke capabilities.
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Fendi, Dior show off handbags to accompany fashions in March Tatler
Fendi, Christian Dior and Louis Vuitton were among the fashion marketers that promoted the latest handbag designs in Condé Nast-owned Tatler’s March issue to complement the spring collections featured in the publication.
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Dior, Gucci, Nordstrom and Prada – News briefs
Today in luxury marketing - Jennifer Lawrence, Dior reunite for third campaign; Sales growth stalls for luxury brand Gucci; Sales at Nordstrom's department stores continue to shrink; Italy’s tax prosecutors have Prada in their sights.
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Key tips for creating a user-friendly shopping experience for mobile consumers
The degree to which customers are at home in your mobile store depends on how easily they can navigation and search from their phones or tablets.
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