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Gucci builds accessory awareness via multiple mobile efforts on WWD - Luxury Daily

Gucci's Bamboo Fringe handbags

Gucci's Bamboo Fringe handbags

Barneys highlights ties to Dries Van Noten with Parisian museum exhibit
Retailer Barneys New York has partnered on a Parisian exhibit focused on designer Dries Van Noten to showcase its long standing relationship.
Click here to read the entire article on Luxury Daily

Four Seasons’pursues sleep sanctuary with customizable beds
Four Seasons Hotels and Resorts teamed up with mattress manufacturer Simmons to bolster a dream-friendly reputation by introducing customizable beds into its portfolio.
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Pomellato generates ring collection buzz with budding filmmaker series
Italian jeweler Pomellato is revitalizing the image of three of its classic ring designs with arthouse films meant to display the brand’s emotion and dedication to creativity.
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Fendi fetes 20 years of handbags line in Japan
Italian atelier Fendi is celebrating the 20th anniversary of its Selleria handbag line coming to Japan with a string of events throughout the country.
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Dolce & Gabbana crafts love story around perfume to appeal to consumer emotion
Italian fashion label Dolce & Gabbana wove a love story between a farmhand and an aristocrat for its new Dolce perfume.
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Aston Martin chases glory with largest racing program in brand history
British automaker Aston Martin is gearing up for its largest racing program to celebrate the most extensive motorsport campaign in the brand's history.
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Gucci builds accessory awareness via multiple mobile efforts on WWD
Italian apparel brand Gucci is touting its accessories range with a three-part advertisement on Women’s Wear Daily’s mobile Web site to show that its product lines extend beyond fashion.
Click here to read the entire article on Luxury Daily

Lamborghini extends bespoke program to Huracan model at Geneva Motor Show
Italian automaker Lamborghini is extending its Ad Personam program to the recently launched Huracan model at the Geneva Motor Show March 6-16.
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W magazine March reevaluates fashion coverage with social media input
Chanel, Gucci and Fendi were among the fashion marketers bridging the gap between print and digital with advertisements and featured pieces in pictorials found in W’s “Instaglam” March issue.
Click here to read the entire article on Luxury Daily

Neiman Marcus, US luxury, Tesla and Indian luxury – News briefs
Today in luxury marketing - Neiman Marcus reports loss; Made-in-US luxury brands win fans in China; Tesla no DeLorean as 619pc jump makes hottest auto stock; Luxury sedans, limousines for weddings.
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The 3 Rs of mobile marketing
If your legacy systems cannot recognize your customers across channels and deliver relevant information and offers in real time, you are not positioned to succeed in mobile marketing.
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