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Ferrari, Mercedes-Benz leap ahead of the pack with Apple car technology - Luxury Daily

Apple CarPlay in a Mercedes-Benz

Apple CarPlay in a Mercedes-Benz

Ferrari, Mercedes-Benz leap ahead of the pack with Apple car technology
Luxury automakers are beginning to pair up with technology giant Apple to make their automobiles' user interfaces easier for iPhone owners to operate and more engaging.
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Bergdorf hosts interactive social media scavenger hunt for SXSW
New York-based retailer Bergdorf Goodman is asking South by Southwest attendees to spot its social media manager wearing clothing from its new contemporary collections at the conference and share a photo of her on Instagram to enter.
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Hermès targets young equestrians with Saut Hermès live-stream event
Leather goods maker Hermès is continuing to tout its connection to equestrian sports with a three-day show jumping event held at Paris’ Grand Palais March 14-16.
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Gucci raises charity awareness with Twitter-based mobile app
Italian fashion label Gucci geared up its awareness initiatives for International Women’s Day on March 8 by releasing an iOS application for its Chime for Change organization.
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Bloomberg Pursuits boosts luxury lifestyle focus in spring issue
Luxury marketers such as Chanel, Chopard and Vertu were included in Bloomberg Pursuits’ spring edition marking the magazine’s gravitation toward a full lifestyle publication.
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Mobile Marketer's Mobile Outlook 2014
The outlook for mobile advertising, marketing and media is bright for 2014 – but it could be brighter. What is obvious is the wholesale consumer migration to mobile media for content, commerce and communications. But marketers have been rather slow in catching on.
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Buyers react to Paris Fashion Week, Fabergé, Karl Lagerfeld and Armory Show - News briefs
Today in luxury marketing - Outerwear, embellishments shine for buyers in Paris; Shelling out for Fabergé; Karl Lagerfeld to design Macau hotel; Billionaires join celebrities at Armory Show on Art Surge.
Click here to read the entire article on Luxury Daily

What retailers must do content-wise to adapt to the rapid shift to mobile
Many retailers have seen marketing efforts affected by the rapid shift to mobile. Specifically, they have seen open and click-through rates decrease over the last three years for two big reasons.
Click here to read the entire article on Luxury Daily

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