Welcome to Mobile Marketer. Skip directly to: main content, navigation, search box.
  • Email this
  • Print
  • ARTICLE TOOLS
    SPONSOR
  • Please click here to learn more!

Receive the latest articles for free. Click here to get the Mobile Marketer newsletters.

Ferragamo encourages brand exploration via Vanity Fair mobile effort - Luxury Daily

Ferragamo's spring/summer 2014 collection

Ferragamo's spring/summer 2014 collection

Fashion brands, retailers look to Twitter for liberated communication
Luxury brands have become increasingly conversational on Twitter, allowing access to designers via Q&A sessions or retweeting what their consumers are saying.
Click here to read the entire article on Luxury Daily

Chinese watch demand increases 59pc, drives global market: report
Global interest in fine Swiss-made watches grew by 5.7 percent despite a slowdown in sales throughout Asia, according to the Digital Luxury Group’s tenth annual World Watch Report 2014.
Click here to read the entire article on Luxury Daily

A mountain of big data, a mountain of stories
SAN FRANCISCO - Big Data tends to be regarded as a treasure chest crammed with latent sales, which can lure brands away from the benefits of traditional storytelling, according to panelists at a session March 26 at ad:tech San Francisco 2014.
Click here to read the entire article on Luxury Daily

Building enduring partnerships with social influencers
SAN FRANCISCO - As the role of social influencers has expanded over the past few years, brands have developed sophisticated methods of vetting potential partnerships, according to panelists at a session March 26 at ad:tech San Francisco 2014.
Click here to read the entire article on Luxury Daily

Burberry highlights craftsmanship, heritage in sunglass email blast
British fashion house Burberry is highlighting the craftsmanship behind its newest line of sunglasses with an email blast sent to subscribers.
Click here to read the entire article on Luxury Daily

Fairmont bolsters presence in China with first residence building
Fairmont Hotels and Resorts is opening its first residential building in Chengdu, China, in 2015 as part of a broader initiative to bolster its presence in Asia.
Click here to read the entire article on Luxury Daily

Peninsula Signature Events hosts hands-on car show to appeal to auto aficionados
Peninsula Signature Events, a division of Peninsula Hotels, will host an automobile event at the Quail Lodge & Golf Club in Carmel Valley, CA, to reach auto enthusiasts.
Click here to read the entire article on Luxury Daily

Ferragamo encourages brand exploration via Vanity Fair mobile effort
Italian fashion label Ferragamo looked to the fashion-minded readers of Condé Nast-owned Vanity Fair’s mobile Web site to promote its latest apparel and accessories collection with a two-part mobile advertisement.
Click here to read the entire article on Luxury Daily

Fashion and interior marketers aim to inspire in Architectural Digest’s April issue
Ralph Lauren Home and Armani Casa are among the marketers touting the parallels between the fashion industry and shelter publications by promoting design trends and style ideas for spring in the April edition of Condé Nast’s Architectural Digest.
Click here to read the entire article on Luxury Daily

Createthe Group, Alibaba, Tesla and Swiss watches – News briefs
Today in luxury marketing - Fashion firms probing alleged data breach; The Alibaba IPO and what it might mean for Western luxury brands; NJ bill would let Tesla sell cars directly, reversing ban; Smart watches? Not at this time, say wary Swiss.
Click here to read the entire article on Luxury Daily

Mobile is not TV’s handmaiden – and nor is it the second screen
In consumer advertising, television is king and no other channel is going to grab the crown any time soon. That leaves every other screen – smartphone, tablet, even computer – duking it out for the title of second screen, right?
Click here to read the entire article on Luxury Daily

Sign up to receive Mobile Marketer Daily. The premier mobile marketing publication. Free!

 
Related content: Advertising, Luxury Daily

  • Trackback url: http://www.mobilemarketer.com/cms/trackback/17469-1
  • | Follow us on Twitter |
Please click here to learn more!