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Marc Jacobs targets loyalists with New York Times pre-order ad - Luxury Daily

Marc Jacobs' fall/winter 2014 runway show

Marc Jacobs' fall/winter 2014 runway show

Top 10 luxury brand multichannel marketers of Q1
Luxury marketers amplified in-store ambiance through digital initiatives in the first quarter of 2014.
Click here to read the entire article on Luxury Daily

Fortnum & Mason looks beyond food with Stationery Week events
British department store Fortnum & Mason is hosting a series of events at its Picadilly store in London to commemorate National Stationery Week.
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Fabergé campaign puts beacons inside 275 eggs across New York
A fundraising event launching in New York claims to be the largest public deployment of Bluetooth-enabled beacons, giving participants in a citywide egg hunt a way to access clues, rewards and other information.
Click here to read the entire article on Luxury Daily

Eres highlights collection video in email blast to set summer scene
French swimwear brand Eres is getting a jump on swimsuit season with an email blast sent to subscribers.
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Lamborghini focuses on Huracan model in racing game
Italian automaker Lamborghini is spurring fans to engage with its new Huracan model with a dedicated video game that features the vehicle and a single course.
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Marc Jacobs targets loyalists with New York Times pre-order ad
U.S. fashion label Marc Jacobs is promoting its pre-order event for its fall 2014 collection with an advertisement on the mobile-optimized New York Times Web site.
Click here to read the entire article on Luxury Daily

Kering, Aston Martin, LVMH watches and ecommerce – News briefs
Today in luxury marketing - Kering aims at sustainable python sourcing by 2016; Aston Martin said to hold Daimler talks on luxury SUV; Growth is global - LVMH watch chief; Why some luxury brands still don’t sell online.
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Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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What luxury brands can learn from subscription businesses
The techniques that successful subscription-based companies use to acquire and retain its customers in the digital age can be leveraged by all retail brands to build brand equity in an era of waning customer loyalty, and keep customers engaged.
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