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Lanvin strengthens relationship with Japanese consumers through new Twitter account - Luxury Daily

Lanvin Japan sketch

Lanvin Japan sketch

Cartier reassures consumers during renovations via temporary fifth Avenue boutique
French jeweler Cartier is temporarily relocating further up New York’s Fifth Avenue while its flagship goes under extensive renovations through 2016.
Click here to read the entire article on Luxury Daily

Top 10 luxury brand social marketers of Q1
Social campaigns seen during the first quarter of 2014 worked to familiarize consumers with particular aspects of a brand’s identity and values.
Click here to read the entire article on Luxury Daily

Lanvin strengthens relationship with Japanese consumers through new Twitter account
French fashion house Lanvin is trying to better communicate with Japanese consumers with the launch of its new Japan Twitter account.
Click here to read the entire article on Luxury Daily

Lancôme soars to top of beauty brands in China: L2
International beauty brands are facing stauncher competition from local players in the Chinese market, according to L2's latest beauty report.
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Jimmy Choo adds male model to latest Nicole Kidman campaign to showcase range
Footwear and accessories label Jimmy Choo is showing the edgier side of is pre-fall collection with a campaign video with a motorcycle theme.
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Dior explores global flower sourcing with interactive map
French fashion label Dior is taking consumers on a trip around the world to its gardens with a feature article on its Web site.
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Peninsula Hotels weaves experiences into streamlined Web site
The Peninsula Hotels revamped its Web site with a cleaner look that consolidates information and emphasizes visual content.
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Rolls-Royce expands communications team to match global pursuits
As Rolls-Royce continues to grow its showroom and dealership footprint and venture into new product categories, building its behind-the-scenes team will smooth the path.
Click here to read the entire article on Luxury Daily

Louis Vuitton, Dior aim for accessibility in W magazine’s April edition
Fashion marketers such as Louis Vuitton, Dior and Gucci promoted their latest handbags in the front of the book of W magazine’s April issue to bolster the fashion-centric topics covered in the publication.
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DVF, BMW, luxury real estate and Singapore – News briefs
Today in luxury marketing - The digital life of Diane von Furstenberg; BMW’s March surge narrows Mercedes’ US luxury sales lead; Ultra-luxury apartment sales drive records in Manhattan real estate; Luxury goods sales in Singapore expected to grow by 6pc this year.
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Beacons: Reimagining the in-store experience
Breaking the ice between consumers and retailers is becoming increasingly important. Beacons have quickly become the new conversation starters, bringing technological innovation to the forefront of retail.
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