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Hermès creates origami app to accompany print magazine - Luxury Daily

Hermès magazine cover

Hermès magazine cover

Maintain local relationships in frenzy of obtaining new customer, urger Cartier exec
NAPLES, FL – A top executive at Cartier North America stressed at the American Express Luxury Summit 2014 the importance of global positioning that is grounded in the local.
Click here to read the entire article on Luxury Daily

Harrods hosts first Digital Fashion Summit to recruit blogger opinion
British department store Harrods brought together eight fashion taste makers for a photo shoot in London as part of its first Digital Fashion Summit.
Click here to read the entire article on Luxury Daily

Mercedes-Benz, Rolex gear up for Masters Tournament with sponsorships
Luxury sponsors of the Masters Tournament April 10-14 at the Augusta National Golf Club in Augusta, GA, are getting ready for sustained interaction with the affluent audience that the event garners.
Click here to read the entire article on Luxury Daily

Barneys exec says Risk taking essential to brand building, understanding consumers
NAPLES, FL – The creative director of Barneys New York said at the American Express Luxury Summit 2014 April 7 that brands should not avoid taking risks, as failure is an essential part of growth and a way to understand the tastes of target consumers.
Click here to read the entire article on Luxury Daily

Lexus looks to brand the letter F in new campaign
Toyota Corp.'s Lexus is reframing the "bold" dimension seen in the Design Disrupted campaign as an alter ego with its new multichannel effort for the F-Type performance lineup.
Click here to read the entire article on Luxury Daily

Hudson’s Bay scouts luxury retailers for greater market share
NEW YORK - The president of Hudson's Bay Company said that the conglomerate is bent on rapidly expanding its retail presence at the eighth annual Columbia Business School Retail and Luxury Goods conference.
Click here to read the entire article on Luxury Daily

Hermès creates origami app to accompany print magazine
French leather goods maker Hermès is bringing its print magazine into the digital space with an origami tablet application for Apple and Android devices.
Click here to read the entire article on Luxury Daily

Marriott International uses global blending to enrich guest experience
NAPLES, FL – The president/CEO of Marriott International at the American Express Luxury Summit 2014 said yesterday that international hotels must have a sense of place to appeal to the sensibilities of the modern traveler.
Click here to read the entire article on Luxury Daily

Gucci places sunglass collection amid laid-back Hollywood atmosphere
Italian fashion label Gucci went west for its latest social video to capture its Techno Color sunglasses in the midst of West Hollywood.
Click here to read the entire article on Luxury Daily

Fendi, Omega, Audi and luxury service – News briefs
Today in luxury marketing - Fendi buys Taramax, focuses on timepieces; Watchmakers woo women to boost flagging sales; Audi stays ahead of Mercedes in luxury sales race; Traveler Magazine learns luxury service at hotel.
Click here to read the entire article on Luxury Daily

Canadian anti-spam legislation and notification opt-in best practices
Asking for opt-in is becoming the new standard, which has always been the case for iOS users. Android developers for the Canadian market will want to start thinking about how to incorporate a similar opt-in process.
Click here to read the entire article on Luxury Daily

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