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Pucci encourages scarf selfies with camera app - Luxury Daily

From Pucci's Scarfie app

From Pucci's Scarfie app

Fabergé hosts Harrods takeover to share heritage
Russian jeweler Fabergé is raising awareness of its heritage with an Easter-themed takeover of British department store Harrods.
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Luxury automakers boot up new gadgets for NY auto show
Luxury automakers are hewing to models with greater fuel efficiency and innovative technologies April 18-27 at the 2014 New York Auto Show.
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Longchamp celebrates handbag anniversary with expanded customization
French handbag label Longchamp is commemorating the twentieth anniversary of its iconic Le Pliage handbag by opening up its bag customization options.
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Pucci encourages scarf selfies with camera app
Italian fashion house Emilio Pucci has adapted the selfie trend for its audience with a new iOS app that allows consumers to overlay one of its scarves over a photo.
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46pc of affluent households have taken a cruise in past 10 years: report
The intent among affluent consumers to purchase a cruise during the next 12 months is rising, according to a report by the American Affluence Research Center.
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Gieves & Hawkes drives interest in fashion talk via prize
British tailor Gieves & Hawkes and The Queensberry Hotel in London are teaming up to drive traffic to Bath in Fashion 2014, a week-long conference celebrating British fashion.
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Burberry, BMW, luxury auto and luxury real estate – News briefs
Today in luxury marketing - Burberry unveils Shanghai flagship; Luxury car market: The key factor in China is a nonstarter in the US; BMW recall 2014: automaker recalls 156,000 luxury cars and SUVs over faulty engine bolts; Next residents of a luxury building: police horses.
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Applying true luxury marketing principles to the broader luxury sector
True luxury is mainly a French and Italian business model: a careful balancing of authentic quality and ethereal yet undeniable emotions, which leads to strictly speaking irrational purchasing behavior. It is not easy, and it is not a trick – the benefits are quite real.
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