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Maserati diversifies content on mobile app to up engagement - Luxury Daily

From Maserati Ghibli app

From Maserati Ghibli app

Zegna places emphasis on shoes in styling series
Italian menswear label Ermenegildo Zegna is pointing to a shoes-first dressing philosophy with a new ongoing styling feature.
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Holiday spending expectations exceeded by 24pc: report
Affluent spending indices for home durables, vacation travel and other categories are on the rise, according to a report by the American Affluence Research Center.
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Condé Nast creates momentum for Born Free Africa charity via print ads
Condé Nast imprints are joining the fight against mother-to-child HIV transmission through a partnership with the charity Born Free Africa.
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Stuart Weitzman fosters enhanced customer service online with interactive quiz
Footwear label Stuart Weitzman is giving its consumers digital personal attention through a shoppable quiz on its ecommerce site.
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Bloomingdale’s inspires selfies with blogger beauty guide
Department store chain Bloomingdale’s is touting its expansive beauty department offerings with spring/summer beauty guide that features the style tips of blogger and professional makeup artist Robin Black of Beauty is Boring.
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Maserati diversifies content on mobile app to up engagement
Italian automaker Maserati has created a fluid mobile application for its Ghibli model filled with images and video that informs in an even-handed manner.
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Chloé embeds GIF imagery in email for eye catching appeal
French fashion label Chloé placed a moving image front-and-center in an email blast for its Baylee accessory collection to catch consumer attention.
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Vacheron draws parallels to ballet at Tribeca Film Festival
Switzerland’s Vacheron Constantin is exploring the similarities between watchmaking and choreography with a short film that debuted at the Tribeca Film Festival in New York April 19.
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Net-A-Porter, Audi, China and luxury watches – News briefs
Today in luxury marketing - Net-A-Porter eyeing activewear; Audi expects to sell half million cars in China this year; Charges are said to be near over kickbacks in exports of luxury cars to China; Watches: make mine a small one.
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3 rules by which to measure mobile creative
While the talk of mobile advertising is loud and the technology is available, adoption by marketers is still in its early stages. Their hesitation is understandable. No digital marketing solution can achieve real scale until the measurement problem has been solved.
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Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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