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Hermès encourages app sharing with two-screen content - Luxury Daily

Video still from Hermes scarf app promotion

Video still from Hermes scarf app promotion

Hermès encourages app sharing with two-screen content
French leather goods maker Hermès has updated its scarf-tying application to include a two-device game to encourage consumers to share the app with friends.
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Four Seasons pioneers sky with branded jet
Four Seasons is shoring up autonomy during its global travel programs by introducing a branded 52-passenger jet.
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Prada dreams up imaginary flora to define target consumer traits
Italian fashion label Prada is expanding its Candy fragrance range with the introduction of Prada Candy Florale.
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Fortnum & Mason helps to preserve British ceramics via exclusive teaware series
British department store Fortnum & Mason is rejuvenating interest in British bone china while celebrating its heritage as a tea-drinking region with an exclusive teaware range designed by London-based designer Richard Brendon.
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Christie's luxury residential sales rise 20pc in 2013
London and New York were the highest-performing luxury markets in 2013 in the latest Christie's International Real Estate report.
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The Ritz-Carlton Destination Club teams up with 3rd Home for expanded travel options
The Ritz-Carlton Destination Club, a collection of residences maintained by the hotel brand, has hammered out an alliance with luxury home-sharing company 3rd Home to let guests visit each company's properties.
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Tiffany & Co. dedicates annual Blue Book to gemstone trend
Jeweler Tiffany & Co. has mailed out its annual Blue Book to enthusiasts with this year's installation focusing on the colorful gemstones used in many of the brand's designs.
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World Trade Center, Italian couture, BMW and Chopard - News briefs
Today in luxury marketing - Westfield World Trade Center finds retail tenants; Italian couture: A cut above; BMW's Vision Future concept is a prophecy written in carbon fiber and aluminum; Chopard's Karl Scheufele joins luxury billionaire ranks.
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4 factors to consider in mobile advertising
Advertisers expect two things from their media partners: the ability to anticipate consumers' needs, and the ability to change behavior.
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