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Porsche pins dashes of fun on global routes with GTS app - Luxury Daily

Porsche GTS Routes app

Porsche GTS Routes app

Dorchester Collection seeks to repair image marred by homophobic link
As more influential figures join the boycott against the Dorchester Collection, the brand is distancing itself from the homophobic actions of Brunei, a country with deep ties to the brand's ownership.
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Alexander McQueen has homecoming with London museum exhibit
British fashion label Alexander McQueen will host the first European retrospective of its late eponymous designer’s work with an exhibit at London’s Victoria and Albert Museum.
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Kate Moss for Topshop gives luxury retailers access to aspirational consumers
Luxury retailers have jumped on the bandwagon for the Kate Moss for Topshop collection to reach outside their typical consumer base.
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Fendi hosts online charity auction to expand audience for London store
Italian fashion house Fendi is celebrating the upcoming opening of its New Bond Street store in London with a charity auction of celebrity-designed handbags.
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Porsche pins dashes of fun on global routes with GTS app
German automaker Porsche is unifying the community of GTS Boxster owners with an application where drivers can design and share routes.
Click here to read the entire article on Luxury Daily

Bang & Olufsen teams with Opening Ceremony for Form 2i headphone promotion
Danish audio and video company Bang & Olufsen has partnered with retailer Opening Ceremony to increase awareness for its B&O Play Form Ai headphone collection.
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Chanel offers online customization to spur nail polish sales
France’s Chanel is joining the brands offering customizable options with an online offer that allows consumer to select a trio of Le Vernis nail polishes.
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Newspapers, tablets have highest media engagement levels among affluent: report
Although digital media is usurping more traditional forms, television, newspapers and out-of-home advertising still hold considerable sway, according to a report by the Shullman Research Center.
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Prada, Céline continue philanthropic support of Born Free Africa in Vogue’s May edition
Prada, Céline and Alexander McQueen are among the participating brands of the Condé Nast-backed Born Free Africa charity initiative in the May issue of Vogue.
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Kering, outlet stores, Neiman Marcus Group and Hermès – News briefs
Today in luxury marketing - Kering reorganizes to continue its focus on luxury goods; With luxury brands, outlet centers give malls a run for their money; Neiman Marcus Group scaling back in China; Hermès bags better-than-expected results.
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Mcommerce Summit 2014 New York May 1: Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg Pincus, Forrester
Registration is open for the fourth annual Mcommerce Summit: State of Mobile Commerce 2014 conference Thursday, May 1 featuring speakers from Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg Pincus and Forrester. Must-attend event for retailers, brands, financial firms, agencies and publishers.
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Identifying real customers from the window shoppers on the Web site
If you cannot see the watch or loafers brand that online or mobile browsers are wearing, there are still things we can observe, track and analyze to determine the difference between a window shopper and an actual customer.
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