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British racing ahead of US when it comes to mobile engagement - Luxury Daily

Starwood Preferred Guests app

Starwood Preferred Guests app

Burberry’s brand value rose 42pc since last year: report
British fashion label Burberry saw the largest growth in brand value among luxury brands this past year, according to a new report from Millward Brown.
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Armani, Elie Saab use content sites to share their point-of-view of Cannes
For fashion labels, Cannes Film Festival provides a bevy of red carpet photos of stars in their gowns and tuxedos.
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Mobile Research Summit 2014 New York June 19: Forrester, Yankee Group, BIA/Kelsey, Nielsen, IBM, Keynote, e-tailing group
Registration is open for the Mobile Research Summit: Insights 2014 on Thursday, June 19 featuring speakers from Forrester Research, Yankee Group, BIA/Kelsey, Nielsen, IBM Smarter Commerce, Keynote and e-tailing group. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers.
Click here to read the entire article on Luxury Daily

Christie’s expands ecommerce strategy with online watch boutique
Auction house and art seller Christie’s is capitalizing on the interest of fine horology with the launch of its online Watch Shop.
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British racing ahead of US when it comes to mobile engagement: study
British consumers are 11 percent more likely to access travel content on their smartphones than their United States counterparts, according to a new study from Expedia Media Solutions.
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Guerlain melds education, interaction to build Météorites awareness
French perfumer Guerlain is taking consumers inside the fantastical factory of its Météorites powder to explore the product, its benefits and to determine which shade is best for each complexion.
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Berluti affirms apparel expertise with bespoke tailoring video series
French apparel and accessories brand Berluti is allowing consumers to watch the bespoke tailoring process before ordering a custom suit themselves with a social video series.
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Land Rover travels the globe to become symbol of rugby
British automaker Land Rover is bolstering its position in the world of rugby by becoming the presenting partner of the Rugby World Cup Trophy Tour 2014.
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MediaJet newsstand imprints seen annually by 7.8M private jet travelers
MediaJet, a newsstand found in private airports nationwide, is capturing the attention of ultra-affluent travelers by monopolizing the space with exclusive publications.
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New York luxury condo prices rise, but transactions drop in Q1: report
A quarterly report from CityRealty found that average square foot prices for the top 100 condominiums in New York rose 19.4 percent from the year-ago period.
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Burberry, Iranian tourism, Tiffany and the CFDA – News briefs
Today in luxury marketing - Burberry profits up 26.8pc in 2013-14; Iran hotels fill up as Rouhani’s rapprochement lifts tourism; Tiffany profits jump 50pc to $126M; CFDA Fashion Instagrammer of the Year.
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How luxury brands can maximize mobile marketing
A study from Forrester Research Inc. showed that 51 percent of luxury shoppers expect retailers to have a mobile site, 49 percent expect a mobile application and 43 percent expect to be able to make purchases on a mobile site or app.
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