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Mercedes-Benz builds community by outsourcing CLA Instagram film - Luxury Daily

Mercedes-Benz CLA

Mercedes-Benz CLA

La Prairie expands global ecommerce with immersive experiences
Swiss skincare marketer La Prairie is expanding its global ecommerce presence by partnering with cloud commerce solutions provider Demandware.
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Starwood calls environmental pioneering “urgently needed” in inaugural report
Starwood Hotels and Resorts is making the case that environmental stewardship and social responsibility are essential business practices in its inaugural "Global Citizenship at Starwood" report.
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Mobile Research Summit 2014 New York June 19: Forrester, Yankee Group, BIA/Kelsey, Nielsen, IBM, Keynote, e-tailing group
Registration is open for the Mobile Research Summit: Insights 2014 on Thursday, June 19 featuring speakers from Forrester Research, Yankee Group, BIA/Kelsey, Nielsen, IBM Smarter Commerce, Keynote and e-tailing group. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers.
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Prada delves into visual past with Pradasphere microsite
Italian fashion label Prada is expanding the audience of its London exhibit at Harrods with a microsite dedicated to past campaigns.
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Mercedes-Benz builds community by outsourcing CLA Instagram film
Mercedes-Benz UK is allowing consumers to direct and create a scene for a short film featuring the CLA-class while also increasing its Instagram presence.
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Hermès enlists young artists for social video to reach millennials
French leather goods maker Hermès is targeting younger consumers with a social video featuring its scarves.
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Aston Martin hints at future sports cars via expansion
Automaker Aston Martin is bolstering its commitment to Britain through an expansion project that will generate around 250 jobs.
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Worth magazine ties together travel, real estate to capture reader sentiment
Louis Vuitton, Hermès and Embraer are among the luxury marketers supporting the affluent lifestyle sensibilities of Manhattan-based readers of Sandow’s region-specific, Worth magazine.
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Michael Kors, LVMH, Ulysse Nardin and luxury footwear – News briefs
Today in luxury marketing - Michael Kors continues to outpace accessible luxury crowd; Thomas Tait wins LVMH prize; The great minds of Ulysse Nardin; From humble sneaker to luxury icon.
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Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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