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Printemps takes store locator inside with geolocation mobile app - Luxury Daily

The exterior of Printemps' Paris store

The exterior of Printemps' Paris store

Tiffany explores Elsa Peretti’s career to spark collection interest
Jeweler Tiffany & Co. is revitalizing interest in its Elsa Peretti collections with a social campaign that includes the musings of the Italian jewelry designer.
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Printemps takes store locator inside with geolocation mobile app
French department store chain Printemps is helping consumers find exactly what they are looking for in-store with a new mobile application.
Click here to read the entire article on Luxury Daily

Brioni adds digital touchpoint to ease custom tailoring
Italian fashion house Brioni has created a digital component to its made-to-measure tailoring to help consumers visualize a completed custom look.
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Ritz-Carlton offers double membership rewards to boost loyalty
The Ritz-Carlton Hotels is offering members double Elite Night credits for all of 2014.
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Vacheron opens Moscow boutique with four limited-edition timepieces
Swiss watch manufacturer Vacheron Constantin is showing its dedication to the Russian luxury market with the opening of its Moscow boutique.
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Canali grants insider access with live runway feed
Italian menswear label Canali is encouraging engagement with its Web site via a live feed during its runway show.
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Four Seasons Vancouver promotes Ocean Wise through aquarium package
Four Seasons Vancouver is offering guests a special aquarium package as a part of the brand’s Extraordinary Experiences.
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Luxury marketers target aspirational readers of Vanity Fair’s July edition
Christian Dior and Gucci are among the marketers using Vanity Fair’s “Hollywood’s Next Wave” special issue to appeal to a new generation of consumers.
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Versace, Ferragamo, Moncler and Peru – News briefs
Today in luxury marketing - Versace CEO touts 'second phase'; Ferragamo CEO sees improved growth outlook in H2, upbeat on China; Big Moncler investor repeats long-term support after Carlyle sells; Luxury brands eye Peruvian market.
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