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Audi, BMW, Burberry leveraging digital to transform businesses - Luxury Daily

Audi City in Berlin

Audi City in Berlin

Mercedes-Benz USA president: Great culture over strategy any day
NEW YORK - As vehicles become more sophisticated, the main differentiating factor for auto brands will be the customer experience, argued the president of Mercedes-Benz USA June 24 at Forrester Research's Forum for Customer Experience Professionals: "Why Good Is Not Good Enough."
Click here to read the entire article on Luxury Daily

Customer-centric culture gives competitive edge: Forrester senior analyst
NEW YORK - Although it may seem daunting to restructure a brand's internal systems, a senior analyst explained June 24 at Forrester's Forum for Customer Experience Professionals East: "Why Good Is Not Good Enough" that the return on investment yields greater corporate culture and leads directly to better consumer experiences.
Click here to read the entire article on Luxury Daily

Audi, BMW, Burberry leveraging digital to transform businesses
NEW YORK - Brands that intend to stay relevant must embed digital in all aspects of their organization, according to a principal Forrester analyst June 24 at Forrester's Forum for Customer Experience Professionals East: "Why Good Is Not Good Enough."
Click here to read the entire article on Luxury Daily

Fortnum & Mason offers Sunday delivery to better consumer relations
British department store Fortnum & Mason will be the first retailer to participate in the Sunday delivery option from Royal Mail Group's Parcelforce.
Click here to read the entire article on Luxury Daily

Emotion generated through consumer experience drives brand loyalty
NEW YORK - As technology redefines what it means to compete, brands will need to have a scientific understanding of the factors that lead to success in consumer experiences, according to a principal analyst June 24 at Forrester's Forum for Customer Experience Professionals East: "Why Good Is Not Good Enough."
Click here to read the entire article on Luxury Daily

Build consumer experience in, don't bolt it on
NEW YORK - Many brands lack a clear strategy that targets a defined demographic, said a principal analyst June 24 at Forrester's Forum for Customer Experience Professionals East: "Why Good Is Not Good Enough."
Click here to read the entire article on Luxury Daily

Lincoln releases interactive video to engage consumers with new vehicle
Lincoln Motor Company is engaging social media followers through a new interactive video for the 2015 Lincoln MKC.
Click here to read the entire article on Luxury Daily

63pc of CMOs prioritize acquisition over retention: Forrester
NEW YORK - Brand resonance is the state when consumers would miss a brand if it disappeared, according to a principal analyst June 24 at Forrester's Forum for Customer Experience Professionals East: "Why Good Is Not Good Enough."
Click here to read the entire article on Luxury Daily

Luxury cars, Armani, Ferragamo and Lalique - News briefs
Today in luxury marketing - BMWs and other luxury cars leave pickups in the dust; With 'Echoes of Armani'; Salvatore Ferragamo fall campaign revealed; Lot Watch: Christie's Lalique sale.
Click here to read the entire article on Luxury Daily

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