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Domaine Chandon creates mobile ad to showcase limited-edition - Luxury Daily

Domaine Chandon limited edition

Domaine Chandon limited edition

US brands, retailers send patriotic emails to show heritage, personality
U.S. fashion labels and department stores are working to become a part of consumers’ Fourth of July celebrations through email campaigns.
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Top 10 luxury brand social marketers of Q2
Luxury brands rallied consumers around inspirational and whimsical social efforts in the second quarter of 2014.
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Jimmy Choo taps Kit Harington for ad campaign to reach male consumers
Footwear maker Jimmy Choo is adding star appeal to its men’s autumn/winter 2014 collections with ads fronted by “Game of Thrones” actor Kit Harington.
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Mercedes-Benz hosts Evolution Tour to reach younger consumers
Mercedes-Benz is hosting a summer and fall concert series across the United States featuring three rising artists.
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Happy 4th of July! Let freedom ring!
Luxury Daily will not publish on July 4 in observance of Independence Day.
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Domaine Chandon creates mobile ad to showcase limited-edition bottle
LVMH-owned Domaine Chandon is featuring a mobile banner advertisement on New York magazine’s The Cut to showcase its limited summer edition.
Click here to read the entire article on Luxury Daily

Asprey opens doors for television crew to share craftsmanship, service
British luxury goods house Asprey is the subject of a television documentary that will air July 3 on ITV1 in its home country.
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Jaguar offers online tutorials to reassure owners
Automaker Jaguar is offering consumers how-to videos on its Web site to enhance the owner’s experience with their vehicle.
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Mandarin Oriental celebrates Hainanese Chicken Rice via social journey
Mandarin Oriental Hotel Group is inviting Facebook followers on a virtual food tour for a chance to win a culinary experience at four brand properties in Asia.
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Balenciaga, luxury fashion, BMW and wine sales – News briefs
Today in luxury marketing - Balenciaga verdict set for August; The luxury market comes up close and gets very, very personal; BMW to announce $1B investment in new Mexico factory; Billionaire South African family sells wine to China rich.
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Brands must rethink their approach to CRM via mobile
As prevalent as mobile advertising has become, one of its more powerful applications remains fairly idle: targeting the customers and prospects in your CRM database.
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Story behind Champagne’s cost
Today’s bubbly is actually still rarer than most people understand and there are clear production reasons why it is still expensive.
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