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Moët & Chandon introduces game to spark consumer interaction - Luxury Daily

Moët & Chandon game

Moët & Chandon game

Affluent consumers disappointed by in-store experiences: report
The United States' wealthiest consumers primarily spend their shopping dollars in-store, but only a quarter of these consumers enjoy the experience of in-person shopping, according to a new survey by Time Inc. and YouGov.
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Oscar de la Renta commemorates presidential ties with Texas retrospective
Fashion brand Oscar de la Renta is reinforcing its eponymous designer’s affiliation with first ladies of the United States with a retrospective at the George W. Bush Presidential Center in Dallas.
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Luxury Retail Summit 2014 New York Sept. 9: MissoniHome, Christie’s Watch Shop, Leading Hotels of the World, WSJ., ForbesLife, Bloomberg Pursuits, Wealth-X, Eleven James, Crest and Co.
Registration is open for the Luxury Retail Summit: Holiday Focus 2014 conference Tuesday, Sept. 9, 2014 with speakers from MissoniHome, Christie’s Watch Shop, Leading Hotels of the World, Crest and Co., Eleven James, WSJ. magazine, ForbesLife, Bloomberg Pursuits, Style Coalition and leading luxury-focused agencies and researchers. Must-attend for luxury retailers and brands, agencies, publishers and researchers.
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La Mer personalizes oceans’ importance via interactive map
Estée Lauder Cos.' Crème de la Mer is exploring the beauty of the world’s oceans with an interactive map function to generate conversation about conservation efforts.
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Lanvin casts model’s family in winter ad campaign to highlight heritage
French fashion house Lanvin is highlighting its own familial bond with the winter 2014 advertising campaign, which stars model Edie Campbell and her relatives.
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L’Objet turns private dining at The Dorchester into hands-on showroom
Home furnishings brand L’Objet is partnering with Dorchester Collection’s The Dorchester in London to launch its tenth anniversary tableware collection Sous Les Ciel.
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Armani embraces Soundcloud to extend campaign awareness
Italian fashion label Giorgio Armani is extending the longevity of its campaign for the men’s fragrance Armani Code with a soundtrack download.
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Trump Hotel Collection starts Tumblr to extend consumer experiences
Trump Hotel Collection is launching a new Tumblr to feature Trump at Home, a lifestyle collection that highlights videos and images from various Trump hotels.
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Omega revisits moon landing with limited-edition timepiece
Swiss watchmaker Omega is commemorating the 45th anniversary of the Apollo 11 lunar landing and its own involvement with a limited-edition timepiece.
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Moët & Chandon introduces game to spark consumer interaction
LVMH-owned Champagne maker Moët & Chandon is challenging consumers to play a matching game on summer break.
Click here to read the entire article on Luxury Daily

John Varvatos, Tiffany, Louis Vuitton and Maserati – News briefs
Luxury Daily today - Wayne Meichner named president of retail at Varvatos; Tiffany’s CEO will be succeeded by current president; Louis Vuitton to release fashion photography book; Maserati Ghibli: unashamedly Italian.
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