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Mandarin Oriental revisits celebrity endorsements in Wall Street Journal ad - Luxury Daily

Mandarin Oriental's "He's a fan, She's a fan"

Mandarin Oriental's "He's a fan, She's a fan"

Key takeaways from the Hermès and LVMH legal battle
The settlement of the feud between luxury conglomerate LVMH Moët Hennessy Louis Vuitton and leather goods maker Hermès benefits both parties, but what does it mean for other independently-owned luxury brands?
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Saks modernizes heritage with new branding initiatives
Department store chain Saks Fifth Avenue is updating its touchpoints with the launch of redesigned packaging, a traveling personal shopping service and an updated, editorial-focused concept for its catalog.
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Luxury Retail Summit 2014 New York Sept. 9: St. Regis, Net-A-Porter, MissoniHome, Christie’s Watch Shop, Leading Hotels of the World, Breeders’ Cup, WSJ., Crest and Co.
Registration is open for the second annual Luxury Retail Summit: Holiday Focus 2014 conference Tuesday, Sept. 9, 2014 in New York featuring speakers from St. Regis, Net-A-Porter, MissoniHome, Christie’s Watch Shop, The Leading Hotels of the World, The Breeders' Cup, Crest and Co., Eleven James, WSJ. magazine, ForbesLife, Bloomberg Pursuits, .Luxury, Style Coalition and leading luxury-focused agencies and market researchers.
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Boodles supports rise in jewelry ecommerce with Maze collection launch
British jeweler Boodles is embracing ecommerce by exclusively launching its Maze collection entirely online before it is available in boutiques.
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Estée Lauder films model muses to inspire consumers
Beauty marketer Estée Lauder is looking to instill an emotional response in consumers with its digital effort around its latest fragrance, Modern Muse Chic.
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Fairmont Beijing introduces BMW i series rides
The Fairmont Beijing is partnering with automaker BMW to offer guests emission-free transportation through the new electric i series.
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Net-A-Porter enhances activewear line with a seven day workout program
British online retailer Net-A-Porter is offering a seven-day body reboot program for consumers to learn a new work-out and recipe each day while viewing clothing options on the Web site.
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Mandarin Oriental revisits celebrity endorsements in mobile ad
Mandarin Oriental is highlighting its “He’s a Fan, She’s a Fan” campaign through a mobile advertisement on the Wall Street Journal’s iPad application.
Click here to read the entire article on Luxury Daily

LVMH, Gucci, Four Seasons and BMW – Live news
Luxury Daily's lives news from Sept. 4 - LVMH repairs relationship with Google to fight online counterfeits; Gucci sends promising musicians to Japan; Belstaff adds new women’s wear creative director.
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Kering, luxury auto, Aston Martin and luxury real estate – News briefs
Today in luxury marketing - Kering move weighs heavily on Safilo shares; Luxury brands lead way in hiking spiffs to drive US sales; Lot Watch: Aston Martin DB2/4; Dissecting NYC’s luxury market.
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