Chandon makes it glitter in Elle mobile ad - Luxury Daily
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As its economy is plateauing, Brazil has decreased its spending on luxury goods, trading for necessities, according to new research from Boston Consulting Group.
Registration is open for the third annual Luxury FirstLook: Strategy 2015 conference Tuesday, Jan. 13 featuring speakers from the Four Seasons Hotels and Resorts, Buccellati, Baume & Mercier, Christie?s, Lancome, Douglas Elliman, Twitter, NetJets, Hunton Powerboats, SANDOW, Luxury Portfolio, Sleuth and The Luxury Institute.
Department store chain Bloomingdale?s is putting the focus on its sales associates for the holidays with a series of videos featuring a perky, sometimes comically misguided, mascot assisting consumers.
LVMH-owned sparkling wine brand Domaine Chandon is engaging consumers through video advertisements that highlight the brand?s limited-edition holiday bottles.
Luxury automobile leases are about 50 percent of all luxury transactions and in some areas the lease market consumes much more of luxury spending, according to a new report from Cars.com.
The quick success of mobile messaging application Yo with brands such as the NBA, Showtime and Sony Pictures is a surprise that highlights how a simple approach sometimes works best on mobile.
Today in luxury marketing - Delvaux ups consumer interaction with two-screen holiday effort; Harper?s Bazaar increases contest participation with Instagram tie-in; Lyst consumers spent 68M minutes on platform in 2014; Cartier targets holiday travelers with new airport storefront.
Today in luxury marketing - Ho-hum economy hits European holiday; Big perfume makers smell threat from niche scents; Tag Heuer enlists partners in smartwatch plan and may make acquisitions; Beware designers: What Frida Giannini?s departure at Gucci tells us.
In 2015, the biggest challenge for luxury marketers will be to gain a much better understanding of what customers expect in terms of significantly improved customer experiences.