CellTrust Wallet helps businesses roll out mobile campaigns

By Giselle Abramovich

December 13, 2007

The CellTrust Wallet micro-client is free to the end user

CellTrust Corp. has introduced CellTrust Wallet, a mobile software and service that makes it possible for businesses to roll out mobile marketing campaigns with the advantages of a secure micro-client-based data platform.

CellTrust Wallet was designed to save businesses time on campaign development, resolving the issue of handset and carrier compliance, the Scottsdale, AZ-based mobile security software company said.

“In the mobile space there are a lot of organizations taking advantage of SMS, which is not entirely secure and does not have a rich interface, limiting what businesses can do,” said Sean Moshir, CEO of CellTrust.

“With this software we can provide a rich interface [and] we do that securely,” he said. “Businesses can track better as well. They can see when their messages were viewed, received, how long it took to be viewed, allowing businesses to better appeal to consumers.”

Built on CellTrust’s Secure Mobile Information Management platform (SMIM) and micro-client technology, CellTrust Wallet features two-way information exchange with intelligent rules-based aggregation.

The CellTrust Wallet micro-client is free to the end user and can be installed on the mobile device to parse and disseminate relevant data and content as well as value-added products and services to a business’ respective target audience in real time.

CellTrust Wallet supports auto-synchronization, auto-update, self-service, reporting back and anti-theft data wipe capabilities.

The newly available CellTrust Wallet modules include the Identity Management Module, Payment Management Module, Travel Management Module, Rewards Management Module, Coupon Management Module and Location Based Services Module.

Through end-user permission and email configuration, CellTrust Wallet has already developed mobile access to Wells Fargo, Bank of America, Citibank, Chase, Discover Card, US Airways, Delta Airlines, American Airlines, British Airways, Southwest Airlines, United Airlines, Marriott, Starwood, Avis and Hertz.

“It is important as mobile adoption grows that companies have the ability to strengthen customer relationships and conduct commerce in a secure manner via the mobile phone,” Mr. Moshir said.