Nationwide Auto Insurance runs mobile campaign
November 18, 2008
Nationwide is on your side
Nationwide Auto Insurance is using the mobile channel to generate auto quotes and connect customers with its agents.
The insurer is running banner ads within the WeatherBug application for the G1 Google Android-enabled handset. The mobile campaign from Nationwide is an extension of its general market auto campaign. All creative is strictly auto insurance.
"We continue to see tremendous potential in extending the WeatherBug brand with national and international dissemination through mobile," said Erin Wilson, director of mobile advertising at WeatherBug, New York.
"By always being one of the first weather providers to launch in this environment, and by offering the best live, local weather information in a very user-friendly application, we can attract and maintain an extremely loyal and tech-savvy user," she said.
With more than $161 billion in statutory assets, Nationwide is one of the largest insurance and financial services companies in the world.
The insurer offers insurance products and financial services for consumers' homes, cars, family and financial security.
WeatherBug's new ad-supported Android application delivers precise neighborhood-level streaming weather information and images for thousands of locations, customized weather maps, daily weather videos and proactive location-based severe weather alerts from the National Weather Service.
WeatherBug's Android application for the G1 is available for free to T-Mobile customers and provides Nationwide an opportunity to reach a broad range of tech-savvy consumers in a rich mobile environment.
The Nationwide campaign is click-to-WAP. When users click on the banner they are rerouted to a mobile Web site created specifically for the campaign.
Users can get a quote or they could click- to-call to speak to a Nationwide agent.
The site at http://weather-mobile.weatherbug.com/client/nationwide/nationwide.aspx?bmm=1 tells clickers to switch to Nationwide so they could save up to $500 on auto insurance.
Nationwide is targeting tech-savvy, cutting-edge early adopters.
With WeatherBug's Android application, users can customize weather maps for multiple locations.
For example, consumers can find the forecast for home or school, keep up with travel conditions for a loved one, and check-in on the weather at a favorite vacation spot -- all from one customized screen.
In addition, consumers can get detailed radar, live weather conditions, forecasts and the latest local and national weather outlook videos from WeatherBug meteorologists.
Consumers can also view snapshots and time-lapse animation from more than 2,000 WeatherBug cameras.
"All of our current advertisers are able and encouraged to use the gPhone environment," Ms. Wilson said.
"Also, WeatherBug is welcoming roughly 500 new users a day, hitting totals of 8,000-10,000 individual active users," she said.