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Vogue Snapchat Discover channel premieres amidst NYFW - Luxury Daily

The renaissance in physical formats needs to be seen within the broader context of the move towards an experience economy, where many consumers ? especially in the luxury sector ? are looking for emotion and access rather than just acquisition.
Italian fashion label Valentino is hinging the beginning of its path to contemporary on a new studded bag and an avant-garde photography project.
Exclusivity, personalization and collaborations are the running themes that will make or break a British luxury brand within the next five years, according to WGSN.
Condé Nast?s Vogue has made its fashionably late debut on Snapchat Discover with millennial-centric content to usher in new subscribers.
India?s most affluent individuals have a combined wealth of $482 billion, a number equal to 20 percent of the country?s GDP last year.
Apparel retailers typically bet heavily on women?s magazines to drive inspiration heading into the fall and are overlooking the opportunity on mobile, where consumers are spending six hours every week looking at fashion, according to a new survey from GPShopper.

Brands aimed for greater visibility by taking stunts to new heights or innovating search optimization.

To assess the current state of the luxury business from an insider?s point of view, Luxury Daily and Unity Marketing have partnered to create the first-of-its-kind State of the Luxury Industry study. Please help us complete the survey and receive key findings and a free book.
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While more women are entering senior and decision-making ranks at luxury marketers, more work needs to be done to attract them to key marketing, retail, media and digital positions in an industry that has shown its resilience in good times and bad.

Luxury Daily's live news from Sept. 9 - Net-A-Porter hires managing director from Barneys; Saks reveals new direction in downtown location; Stuart Weitzman provides introductory course in boots via ecommerce guide; Rosewood prioritizes literacy with educational partnership.

Today in luxury marketing - Moda Operandi: A haven for the haves; Jimmy Choo co-founder sues shoe company alleging boycott; BMW bosses to skip Paris show to thrash out electric car strategy; Luxury clubs closed in China amid graft crackdown.

The reason: We cannot yet track a linear relationship between action and result in mobile.