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BMW fans get up and close without stepping foot in a dealership - Luxury Daily

BMW's AR app

BMW's AR app

Personal luxury goods spending slows as consumer confidence drops
In the face of a more difficult economic climate, strategy will become the differentiating factor between winners and losers in the luxury sector, according to new research from Bain.
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Announcing Luxury FirstLook 2017: Time for Luxury 2.0
Register now for the nation's premier conference focused on how the luxury business will rapidly evolve in 2017, calling for a reset to Luxury 2.0. Speaker list, agenda and registration link in article.
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Christian Louboutin reveals spring collection via murderous plot
French footwear and accessories label Christian Louboutin is turning consumers into sleuths with a fashionable whodunit.
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Chopard explains etiquette for 21st-century man in whimsical vignettes
Swiss jeweler Chopard is defining its idea of the perfect gentleman, an equation that combines fashion sense, manners and a touch of humor.
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Nordstrom brings visibility to South Korean products in temporary KPop-In shops
Department store chain Nordstrom is celebrating the vibrancy of South Korean fashion, accessories and beauty in a three-part series of pop-up shops.
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Social media is the link to consumers during red carpet season
Retailers and brands are taking advantage of newer shoppable capabilities of social media and mobile during a critical time for fashion — awards season — but this year might see real conversion rates.
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BMW fans get up and close without stepping foot in a dealership
German automaker BMW is bringing its vehicles closer to consumers with a new augmented reality platform as part of its ongoing strategy to provide more information to interested customers wherever they are.
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Top 5 brand moments from last week
The start of 2017 began with a variety of interesting initiatives from luxury brands.
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Report available: Luxury Daily’s State of Luxury 2017: The Insider View
Preparing for a year of tumult, Luxury Daily surveyed experienced luxury insiders to gain insights into what marketers can expect in 2017 with geopolitical issues, customer acquisition and retention challenges, media and marketing shifts, and, most important, evolving consumer consumption patterns affecting products and experiential offerings.
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Miu Miu, Jaguar, Schiaparelli and Neiman Marcus – Live news
Luxury Daily's live news from Jan. 6 - Miu Miu evokes disparate eras, aesthetics for spring 2017; Jaguar sees invaluable opportunity in connected infotainment services; Schiaparelli updates iconic constellation-themed jacket for today’s wearer; IPO not in Neiman Marcus’ foreseeable future.
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MCM, Lincoln, department stores and Louis Vuitton – News briefs
Today in luxury marketing - MCM: Fashion accessories’ next billion-dollar brand; Lincoln is outperforming the luxury auto market; Department stores, once anchors at malls, become millstones; Louis Vuitton v. My Other Bag: No license required.
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From beacons to email: 3 retail marketing predictions
While technology offers plenty of exciting opportunities, what do marketers really need to pay attention to this year?
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