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Shiseido breaks down data silos for clear picture of customers - Luxury Daily

Shiseido Rouge Rouge lipstick collection

Shiseido Rouge Rouge lipstick collection

Armani, Neiman Marcus embrace SXSW to appeal to young affluents
The luxury sector is expanding its presence further into South by Southwest as young affluent consumers flock to the festival, with brands such as Armani and Neiman Marcus implementing their own unique activations.
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As part of Luxury Daily’s evolution to a paid-subscription model, we invite you to subscribe to an institution designed to be your eyes and ears in a fast-evolving luxury business.
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Tom Ford steps behind lens to capture pared-down campaign
U.S. fashion label Tom Ford is tapping the photographic skills of its eponymous founder for its spring/summer 2017 advertising effort.
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Shiseido breaks down data silos for clear picture of customers
Japanese beauty group Shiseido determined the importance of unified customer data after it was able to unearth the potential of data from its digital marketing platform.
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Piaget showcases bold vision in Art Dubai display
Swiss jeweler Piaget is diving into its joie de vivre for a colorful exhibit at Art Dubai.
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Dynamic emails lead to 18pc higher click rates on mobile: report
While standard email campaigns have become stale, kinetic email marketing optimized for mobile devices and with interactive elements can enhance click rates by almost 20 percent, according to a new report from Experian.
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Save the Date: Luxury Roundtable: Engaging Gens X, Y & Z conference New York May 3
Register now for this key conference focused on how luxury marketers must address Gens X, Y and Z who emphasize experience over acquisition, digital over physical, and choice versus loyalty. Speaker list, agenda and registration link in article.
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Etro, Christie’s, Aston Martin and Vertu – Live news
Luxury Daily's live news from March 13 - Etro switches to co-ed runway shows to present unified vision; Christie’s caters to global audience through revamped salesroom strategy; Aston Martin boosts CSR through automotive donation; Vertu finds fourth owner in $61M deal.
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Influencers, tourists, Trump and art galleries – News briefs
Today in luxury marketing - What is an influencer?; Tourists head back to Europe, and investors follow; Canada's highest court upholds ruling that Donald Trump did mislead investors; Developers bet big on Manhattan art galleries.
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Perils of mobile orders for the retail store channel
The customer who is willing to walk into your store to look, buy, try-on or just talk is the most dedicated customer you can have.
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