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Top mobile marketing stories of 2007

December 28, 2007

	Mobile drives response for BMW U.S. campaign German automaker BMW was a pioneer in using short Internet movies to pique interest in its cars. Now it has integrated mobile marketing with traditional media - out-of-home airport signage - as it seeks more U.S.

	Get over hardware mentality, Weber tells Mobile Internet World attendees BOSTON - Larry Weber knew he was about to create enemies among the technologists in the room, but that didn't stop him from speaking his mind at the Mobile Internet World conference.

	Internet on mobile, not mobile Internet: Vodafone focus BOSTON - Thirty-two mobile phones are sold worldwide every second. In contrast, four babies are born around the globe every second. Vodafone's Alexandre Froment-Curtil was making a point at Mobile Internet World.

	Q&A: Return Path's Blumberg on mobile email rendering Email services firm Return Path's Sender Score unit recently launched an upgraded version of its Campaign Preview tool, which is part of its Sender Score Monitor suite and includes for the first time mobile rendering.

	Five mobile CRM strategies to win the new consumer Sometimes I just sit back and watch people - at work, when traveling, even my teenage kids. I am amazed how people engage between their PCs, mobile devices, GPS systems and MP3 players.

	Most retailers not prepared to sell over mobile: Shop.org chief Retailers nationwide are beginning to make adjustments as the growth of new online shoppers slows down, moving the focus from customer acquisition to retention.

	Content aids mainstream nod for mobile marketing: Time Inc.'s Williams NEW YORK - As mobile marketing moves into the mainstream, marketers need to look for ways to engage, entertain and extend their reach with the consumer, an audience of interactive marketers was told at ad:tech New York.

	Smartphones like BlackBerry give rise to the “prosumer” It used to be the case in the enterprise market that companies were buying high-priced smartphones for their employees. Not so much any more.

	SMS with caution, SmartBrief exec tells DMA policy meet It used to be the case in the enterprise market that companies were buying high-priced smartphones for their employees. Not so much any more.

	Text ads generate 11 percent response rate: M:Metrics Txts r up. New research for third quarter versus second shows that there was a 22 percent increase in the number of consumers who received SMS text ads in the United States.

	Conversation key to mobile marketing: Ogilvy's Hendra NEW YORK - Experts at ad:tech New York agreed that conversational marketing is the key to success in the mobile channel with the rise of social networking revolutionizing the culture of marketing.

	Study: 40M U.S. mobile banking customers by 2012 New research from TowerGroup shows that mobile banking is finally developing into a force that can't be discounted.

	Mobile is checkbox for advertisers, complains Univision exec LOS ANGELES - Ad sales representatives, like marketers, are creatures of habit. Used to selling what works, internal education is necessary for brands to get clients on board with mobile advertising.

	Bank of America nets 500,000 mobile customers Already the national leader in online banking, Bank of America has now attracted a record 500,000 active mobile customers only six months after introducing a mobile banking service to consumers nationwide.

	Are You Smarter show makes mobile grade Capcom Interactive Inc. and Fox Mobile Entertainment's mobile version of “Are You Smarter Than a 5th Grader” may have set a precedent for translating a popular TV series into a highly sought mobile game.