ARCHIVES: This is legacy content from before Marketing Dive acquired Mobile Marketer in early 2017. Some information, such as publication dates, may not have migrated over. Check out the new Marketing Dive site for the latest marketing news.

Didmo, Neighborhood America announce partnership

Didmo has signed an agreement to extend mobile offerings to Neighborhood America clients.

Under the terms of the deal, Neighborhood America will be an authorized reseller of Magmito products in North America. Neighborhood America's roster of brands and leading agencies may benefit from Magmito's ability to create customized mobile applications compatible with nearly every wireless carrier and handset in the world.

"Didmo benefits by exposure to Neighborhood America's impressive client list and their associated communities, ultimately generating awareness for the tool within the business community and consumers themselves," said Robert Chaves, CEO of Didmo, San Francisco.

"Neighborhood America can provide their clients with fully customizable mobile applications created using Magmito's robust toolset," he said. "The resulting content can reach virtually every device."

Didmo's Magmito is a user-generated mobile content creation tool that allows anyone around the world to create, publish and share content on mobile devices.

With Magmito's simple templates, customized applications can easily be distributed via SMS text message.

Neighborhood America is a leader in mobile marketing, servicing some of the most well-known brand name clients in the U.S. including Fox and adidas.

Partnering with a company that develops and implements mobile campaigns for large brands will ensure the Magmito tool gains exposure and grow its end-user base in the all-important U.S. market.

The Didmo service includes the ability to implement polls, quizzes and forms, letting consumer brands solicit feedback from customers while supporting peer-to-peer interaction and an enhanced social community via white-labeling of the technology.

"Partnerships like the with Neighborhood America - companies who see the value and potential of our product and can find ways to leverage it for our mutual benefit -- will help us grow our user base quickly," Mr. Chaves said.

The tool was designed with ease of use in mind, and feature-rich applications can be created by everyday users in minutes for free - all thanks to Magmito's revolutionary phonetop publishing solution," he said.

"Magmito overcomes the biggest challenge mobile content developers face by allowing content distribution to every phone across every network."