Washington's Golden Triangle Business Improvement District launched its new mobile Web site to help smartphone users navigate the busy area of the capital.

The mobile site coincides with BID's main Web site relaunch. The launch also comes just in time for the area's Restaurant Week, and users are encouraged to sign up to win a dinner for two at one of the 21 participating restaurants.

"We were in the process of redoing our site as it was and obviously just about anybody who is redoing a site needs to think in terms of mobile or accessibility on some type of cell phone or PDA device," said Leona Agouridis, executive director of the Golden Triangle BID, Washington.

"It was natural for us," she said.

The Golden Triangle is the central business district of Washington. Founded in 1997, the BID is a private nonprofit organization that works to enhance the Golden Triangle area.

There are about 600 businesses that are members of the BID. It is a mix of national chains including Ann Taylor, Nine West and Victoria's Secret, as well as family-owned retail stores and restaurants.

"We're in a very, very tech-savvy part of this town and region," Ms. Agouridis said. "The DC region is one of the most connected places.

An important part of our marketing strategy is to leverage spending of people already in the neighborhood," she said.

Ms. Agouridis said the target demographic for this mobile site is the 75 thousand people in the area. According to BID, the average salary for those workers is $87,000.

"The target demographic is basically a very broad demographic," Ms. Agouridis said. "Anybody who may have a smartphone and may be in the neighborhood to eat or dine, but the really targeted foundation is the work force who is here every day.

"They are already here, so it's a smart strategy to provide them with the tools and engage them in buying or eating more in the neighborhood," she said.

"When doing the math, it's $6.6 or $6.7 billion of spending power in the neighborhood."

The Golden Triangle BID uses street ambassadors to help shoppers. Previously when approached by shoppers with questions, the ambassadors would have to call dispatchers if they did not know the answers.

Ambassadors are now equipped with iPhones and easy access to the mobile site. They have been handing out mobile-phone-shaped postcards with the new site's information on it.

The mobile site is being promoted along with Golden Triangle's Restaurant Week via handouts, newsletters and word of mouth.

Users should not look for advertisements on their mobile site.

"We're not ad-supported because our mandate is really to support the economic development for the area and members," Ms. Agouridis said.