7-Eleven rolls out mobile marketing test campaign in 200 stores
7-Eleven Inc. is testing a mobile marketing campaign in San Diego, with approximately 200 of its stores participating in the program.
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JCPenney unwraps holiday-themed WAP site to drive shoppers in-store
Retail giant J. C. Penney Company Inc. has launched a holiday-themed mobile Web site to promote its post-Thanksgiving and post-Christmas sales.
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Timberland launches marketing campaign to drive mobile commerce
Timberland Co. has rolled out an integrated marketing campaign  that uses mobile to create a dialogue with young city-dwelling consumers who are passionate about outdoor activities.
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Stop & Shop helps consumers save time, money with mobile
Select Stop & Shop locations are using a different kind of mobile device to save time and money for shoppers.
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What is footwear giant Foot Locker's mobile strategy?
When reviewing the mobile initiatives of Foot Locker, it is safe to say the specialty retailer has quite an aggressive mobile strategy.
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