British Airways is sponsoring The London Evening Standard?s mobile application by running banner ads that let users book flights.

Users can click on the banner ads, which take them to British Airway?s Web site. The ads are featured throughout the application?s five categories--news, business, sports, showbiz and life and style.

?Our strategy is to extend the experience for their readers, offering instant access to London Evening Standard news and information, and open the door for additional revenue opportunities,? said Erica Cohen, spokeswoman for Handmark, Kansas City, MO.

The London Evening Standard is a daily newspaper, published in London.

Handmark is a developer and distributer of mobile applications, specializing in mobile services for publishers and media companies. It created the newspaper?s mobile application.

Consumers who click on the application can get deals to Amsterdam, Barcelona, Edinburgh, Frankfurt, Geneva, Glasgow, Ibiza, Madrid, Palma de Mallocra, New York, Nice and Zurich.

Here is a screen grab of the screen that users see when they click on the ad:

Users who click on any desination get rerouted here:

Here is a page where users can book their next trip:

Users can view the destination guide for each location, as well as book their next trip.

Here is a screen grab of Madrid's destination guide:

The banners ask consumers to ?Click here to book now.? When clicked, consumers are routed to a page with special flight deals to ?Now Flying Direct from London City to Ibiza & Mallorca.? 

Mobile application
The application lets users get real-time access to the latest news and information.

Users can save an article for later or share it via email, Twitter or Facebook. 

The application is available on any smartphone including Android, Windows Mobile, iPhone and BlackBerry.

?[We are] helping the London Evening Standard extend their brand and content to a wide mobile audience across all the major mobile platforms,? Ms. Cohen said. ?This extends the experience for their readers and opens new doors for additional revenue opportunities.?

Dan Butcher contributed reporting to this story.