WeatherBug has selected Medialets? mobile rich-media ad platform for its iPhone and iPad applications.

Medialets? platform lets publishers, developers, agencies and advertisers deliver mobile rich-media ads across iPhone, iPad and Android devices. WeatherBug can now provide advertisers with splash screens and expandable banners that enable various click-to actions.

?WeatherBug offers unpaid, ad-supported and paid subscription versions of its mobile applications,? said Mike Lombardi, vice president of advertising sales and marketing for WeatherBug, Germantown, MD.

?We are constantly looking to bring the latest technology to our mobile applications, and that includes the latest in mobile advertising.?

WeatherBug monitors, organizes and disseminates global weather information.

Medialets is a rich media advertising platform for mobile.

Rich mobile ads
Click-to actions that WeatherBug can now offer advertisers include click-to-call, click-to-landing page, click-to-video, click-to-application store and click-to-form.

In addition, brands can take advantage of unique mobile capabilities including tilting, scratching and shaking.  

Several brands are launching Medialets advertising on WeatherBug applications including Discovery Channel, which is using it to drive tune-in for its upcoming ?Storm Chasers? series, premiering Oct. 13. 

In addition, Marcal Small Steps is kicking off its advertising campaign as the official sponsor of Fall Foliage on WeatherBug properties. 

WeatherBug for iPhone and iPad applications are widely used by consumers.

Here is another screen grab of the application:

Consumers prefer the weather information provided within WeatherBug applications that include interactive displays and location intelligence, which enable users to have immediate access to their preferred weather information.

?Advertisers will be able to directly reach users with engaging, even fun, ads that provide the latest in mobile advertising technology,? Mr.  Lombardi said.

?Medialets has a very strong mobile rich-media platform, and by selecting their technology, we will be able to offer advertisers the ability to create the most interesting, compelling and engaging campaigns possible,? he said.

?A pivotal element of effective mobile campaigns is interactivity, and Medialets is enabling a high degree of interactive and click-to features.?