Rock star Meat Loaf in AT&T GoPhone campaign

By Giselle Abramovich

April 11, 2008

What a heavenly deal

AT&T Inc. has launched a new advertising campaign highlighting its GoPhone unlimited talk, unlimited text and freedom from surprise bills effort.

The campaign kicked off this week, featuring rock star Meat Loaf and '80s pop icon Tiffany. In the television spot, Meat Loaf breaks into song with GoPhone-inspired lyrics to the melody of his classic hit, "Paradise by the Dashboard Light," when his son asks for a GoPhone.

"GoPhone is changing the conversation about wireless by giving customers control over how much and how often they pay for their wireless service, and they still get access to AT&T's exclusive content, devices and features," said Judy Cavalieri, AT&T vice president of prepaid, said in a statement.

"The new advertising illustrates these features in a fun, entertaining way to which all viewers can relate," she said.

The mother in the commercial, played by Tiffany, enters the room and joins the song. Then the family of three all agree to go get GoPhone because it offers unlimited talk to any wireless AT&T customer.

Customers can add unlimited text without fear of surprise bills

BBDO Atlanta and New York created the campaign.

GoPhone is a wireless service for the mobile-to-mobile calling community of more than 70 million people, offering the ability to carry over a balance from month to month without a contract.

The 30-second TV spot will run nationally, along with radio advertisements featuring the song in select markets.

Comments on "Rock star Meat Loaf in AT&T GoPhone campaign"

1. KIRK L says:

   May 5, 2008 at 12:00pm

   MEATLOAF AGAIN?
   Great commercial. LOVE it!

2. Ann Koenig says:

   May 5, 2008 at 12:51am

   OK, so it is NOT really Meatloaf's son..?? sure looks like him, and does a passably good job of a young rocker..What I want to know is why "the mom" is carrying that hunk of meat that looks like a leg of lamb..?? can't tie it w/any of ML's songs, so what gives...what is the significance here..???

3. Diana Crisp says:

   April 29, 2008 at 3:56pm

   I love the commercial too and really like the looks and actions of Adam! Cute kid!!

4. Kelly Lefler says:

   April 20, 2008 at 12:54am

   I love this commerical with Meatloaf and his son in it. We have to rewind it and watch it over and over again. The son was great and we love his facial expressions. Great Job!!