Today's Headlines - December 6, 2010

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Black Friday profits prove personalized shopping is beneficial for luxury brands
Based on an increased profit margin from Black Friday sales, luxury brands should consider using personalized shopping Web sites as a way to connect with their most valued customers.
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Gilt Groupe launches Web series starring fashion gurus
Online eretailer Gilt Groupe is launching a Web series ?Unracked with Gilt Groupe? that will feature interviews with fashion icons.
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Ebel Watches targets new customers with popular blogger as model
Ebel Watches is looking to connect with a female audience by collaborating with a young fashion blogger who will model its products.
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Mandarin Oriental Hotels gives holiday travelers rewards for virtual check-ins
Mandarin Oriental Hotels is offering rewards to customers in exchange for their virtual check-ins on Facebook Places, Foursquare and Twitter.
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Four metrics for adding neighborhood-level data to go hyper-local
Web sites and mobile applications which present information in terms that reflect local context resonate better with target users and will win in the long run.
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Givenchy, Karl Lagerfeld and Viktor & Rolf - News briefs
Givenchy shows Liv Tyler?s womanly side; A riveting behind-the-scenes look at Karl Lagerfeld?s Pirelli calendar shoot; Viktor and Rolf on art, commerce and superstition.
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