ARCHIVES: This is legacy content from before Marketing Dive acquired Mobile Marketer in early 2017. Some information, such as publication dates, may not have migrated over. Check out the new Marketing Dive site for the latest marketing news.

Stella McCartney advances digital strategy with content-heavy iPad app - Luxury Daily

Please click here to sign up for Luxury Daily for free

Stella McCartney advances digital strategy with content-heavy iPad app
British designer Stella McCartney is burnishing its digital credentials and engaging tech-savvy consumers with the release of a content-heavy iPad application just weeks after relaunching its Web site.
Please click here to read the entire story on Luxury Daily

Countering counterfeits: How luxury brands are challenging the knock-off culture
Prestige brands continue their epochal battle against piracy and counterfeiting in hopes of stemming both lost revenue and tarnished brand equity.
Please click here to read the entire story on Luxury Daily

Luxury spending higher than pre-recession levels: American Express
Luxury retail spending has eclipsed pre-recession levels as affluent consumers continue to regain confidence, according to a study from American Express Business Insights.
Please click here to read the entire story on Luxury Daily

Luxury brands that do not implement SEO are in trouble
Search engine optimization is an absolute must for luxury brands looking to drive consumers to their Web sites and even in-store.
Please click here to read the entire story on Luxury Daily

Tory Burch, Gianfranco Ferre and Lexus - News briefs
Today in luxury marketing - Tory Burch?s many second homes; Sale of Gianfranco Ferre to Samsung hits bump; Can Lexus CT 200H find a market amongst luxury car buyers?
Please click here to read the entire story on Luxury Daily

Please click here to sign up for Luxury Daily for free