Exhibitors claim success with ad:tech mobile marketing pavilion

By Giselle Abramovich

April 18, 2008

The inner circle

SAN FRANCISCO – What did some of the exhibitors think of ad:tech's first mobile marketing pavilion at this week's San Francisco show in the Moscone Center?

The overall consensus was that foot traffic was good, with quality leads to take the conversation further.Near the sales area, the mobile marketing pavilion had 12 exhibitors with workstations and a presentation space. Exhibitors included NeuStar, iLoop Mobile, M:Metrics, M3Mobile, Acuity Mobile, CellTrust, Bango, Proteus, 3Cinteractive, WildPitch.TV, Netbiscuits, LSN Mobile and this publication.

Here's what the exhibitors had to say to Mobile Marketer associate editor Giselle Abramovich in her walkabout at the mobile marketing pavilion:

Bango
“The traffic we have experienced is mostly people who have a huge interest in our analytics product,” said Adam Kerr, vice president of Bango for North America.

“It’s fantastic to see companies that are realizing the value of having a WAP site," he said. "The pavilion was a good experience and we generated a lot of leads because of it."

M3Mobile
“We are very pleased with the amount of traffic at the pavilion,” said Gary Ackerman, president of M3Mobile.

“We are happy with the show in general," he said. "But in terms of the pavilion, we are pleased with the new contacts that we made and equally happy with our leads.”

C3interactive
“We have been seeing a lot of traffic and most of the people stopping by the booth were those in learning mode,” said Vic Shroff, director of business development at C3interactive.

“Most of the people who stopped at our booth were not in this field but debating on whether to enter it and I must say that is rather exciting," he said. "I wish we were in a better, more central spot though.

"But we definitely have the right mix of exhibitors in the pavilion. I want to commend NeuStar. This was a great idea and they did a great job pulling this together.”

WildPitch.TV
“We are happy with the amount of traffic we are getting,” said Daniel Berger, founder/CEO of WildPitch.TV. “I just wish they had put the signage on the front, rather than on the back of the booth.”

Acuity Mobile
“This is an excellent show for us,” said Alan R. Sultan, president of Acuity Mobile. “I only wish that the pavilion was mentioned in some of the panels. We saw a lot of traffic and are satisfied with the outcome of the pavilion.”

NeuStar
“We had a lot of traffic,” said Matthew Valleskey, senior marketing manager at NeuStar.

“The best part is that all the key players came together on such short notice and got such a notable amount of attention and traffic,” he said.

Netbiscuits
“We got a ton of traffic,” said Ed Hoffman, vice president of sales at Netbiscuits.

“We had content owners, ad agencies and portals stopping by non-stop. The signage was good and this was very cost-effective.”

M:Metrics
"It's a great idea, but they should have put the brand signage on the other side," said Jaimee Minney, vice president of corporate communications at M:Metrics. "The aisles were crowded."

Mobile Marketer
“As a fairly new publication, the pavilion was great way to introduce ourselves to the big players in the mobile ecosystem,” said Jodie Solomon, director of advertising sales at Mobile Marketer.

“Additionally, I was impressed with the number of people outside the mobile industry who came by showing interest in possibly entering mobile," she said. "We are very thankful to NeuStar for organizing the pavilion and would definitely be interested in doing this again."

Comments on "Exhibitors claim success with ad:tech mobile marketing pavilion "

1. Sarah Keefe says:

   April 18, 2008 at 5:22am

   What a different show this was from CTIA which we'd attended 2 weeks previously. The geeks were replaced by folks with strange hair, designer shoes and odd-shaped spectacles.