Top 10 luxury branded mobile applications for 2010 - Luxury Daily
By Staff reports
December 29, 2010
Top luxury branded applications of 2010
There is no doubt that 2010 was the year of mobile for luxury brands, and applications were a huge part of this.
Bonding with the consumer is key to how luxury brands survive lasting changes in buyer behavior in an era where markets, products, services, marketing and distribution are in a state of flux.
Men’s fashion retailer Zegna is bolstering its social strategy with a Facebook fashion show and photography contest for its Z Zenga line.
Ajaline is letting consumers get the finest jewelry at discounted prices, about 70 percent less than what high-end retailers charge.
Today in luxury marketing - Gucci’s Paris flagship celebrates renovations; German luxury cars selling well everywhere but Germany; Storms cause challenges for retail.
As mobile and social media establish themselves, they join email in today’s multichannel marketing world. Now an alternative view is emerging: cross-channel marketing.
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