Aston Martin aims to differentiate brand via iPhone application - Luxury Daily
By Staff reports
December 30, 2010
Aston Martin app
Reading between the 2010 Luxury Daily headlines shows that high-end marketers were increasingly interested in ramping up their social media strategies in 2010 and that they will continue to do so in 2011.
British ultra-luxury auto brand Aston Martin is targeting tech-savvy consumers with a branded iPhone application that delves into its unique manufacturing process.
Luxury brands need to integrate a more nuanced approach to connecting with female consumers via online video to make the most of the channel, according to Nielsen Co.
Today in luxury marketing - State statutes could complicate Saks takeover; Orlando Bloom’s Boss Orange fragrance ad campaign revealed; BMW splits from Oracle after huge America’s Cup win.
The Luxury Daily office is closed Friday, Dec. 31 in observance of New Year’s Eve.
‘Tis the season for predictions, so I thought I would share a few thoughts on what to expect with mobile commerce in 2011.
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