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Aston Martin aims to differentiate brand via iPhone application - Luxury Daily

Aston Martin app

Aston Martin app

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11 key consumer trends luxury brands should watch in 2011

As 2010 comes to a close and 2011 is on the horizon, there are 11 key trends to watch for in the New Year, according to trendwatching.com.

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Reading between the headlines: Making sense of the news in 2010 

Reading between the 2010 Luxury Daily headlines shows that high-end marketers were increasingly interested in ramping up their social media strategies in 2010 and that they will continue to do so in 2011.

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Aston Martin aims to differentiate brand via iPhone application 

British ultra-luxury auto brand Aston Martin is targeting tech-savvy consumers with a branded iPhone application that delves into its unique manufacturing process.

Please click here to read the entire story on Luxury Daily


How luxury marketers can engage women via online video: study 

Luxury brands need to integrate a more nuanced approach to connecting with female consumers via online video to make the most of the channel, according to Nielsen Co.

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Saks Fifth Avenue, Hugo Boss, BMW and iPad sales - News briefs 

Today in luxury marketing - State statutes could complicate Saks takeover; Orlando Bloom’s Boss Orange fragrance ad campaign revealed; BMW splits from Oracle after huge America’s Cup win.

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Luxury Daily offices closed on New Year’s Eve 

The Luxury Daily office is closed Friday, Dec. 31 in observance of New Year’s Eve.

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Five mobile commerce predictions for 2011

‘Tis the season for predictions, so I thought I would share a few thoughts on what to expect with mobile commerce in 2011.

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Related content: Advertising, Luxury Daily

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