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Saks transforms demand chain to maximize store, customer service support
NEW YORK ? Saks Fifth Avenue has transformed its demand chain environment to a new and sophisticated process that maximizes store support and customer service, according to an executive who spoke yesterday at the National Retail Federation conference.
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Affluent consumers demand top-quality customer service: experts
Consumers regard customer service as a top priority when choosing to buy from a brand again and when making recommendations to friends, a study reveals.
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Louis Vuitton flaunts brand history via mobile app
Louis Vuitton is showcasing 150 years of history using an iPhone application featuring its legendary luggage in video footage and images.
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Segmented email campaigns increase ROI: study
Segmented email campaigns based on consumer behavior is one way to ensure a luxury marketer?s email efforts produce strong return on investment.
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Luxury Collection, St. Regis hotels personalize communication with mobile video chat
Starwood Hotels & Resorts is using Apple?s mobile video calling service FaceTime to directly connect with its most loyal consumers through their iPhones and iPod touches.
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Porsche, Audi, Gucci and Bluefly - News briefs
Today in luxury marketing - German automakers eye gains in US market; Judge sides with Gucci on lawyer confidentiality; Bluefly invests in eyewear site; Why dressing well is costing more.
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Getting smaller luxury brands mobile
Mobile is on the rise. Everyday there is a new statistic to demonstrate how big mobile is or how big it is going to become.
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