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What does the souped-up iPad 2 mean for luxury marketers?
The new iPad 2 has opened doors for luxury brands in terms of advertising and marketing opportunities such as one-to-one video chat with customers, augmented reality, in-app advertising and branded applications.
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Search and social media are sales drivers: study
Search and social media pages have become an essential part in the purchase pathway for consumers, according to GroupM Search and comScore.
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Starwood continues global expansion with Chinese Web site
Starwood Hotels and Resorts is continuing its global marketing strategy with the launch of a Chinese language Web site that will complement the nine Luxury Collection and St. Regis hotels that will open before 2015.
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Will luxury brands lose status by selling on ShopBop?s wedding boutique?
Luxury brands may want to think twice before saying ?I do? to ShopBop?s upcoming wedding boutique as the consistent discounting of products may drop their status in the luxury sector.
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Exclusively In offers Indian-inspired luxury apparel at up to 70pc off
Exclusively In is letting consumers buy Indian-inspired luxury apparel, jewelry and home decor at discounted prices, about 70 percent less than what high-end retailers charge.
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Hermes, Christopher Bailey and Ferretti - News briefs
Today in luxury marketing - Hermes CEO raises prospect of delisting; Christopher Bailey: Tech mate; Ferretti and Watson unveil collaboration; Ugg Australia to launch luxe collection.
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How to put context into mobile with digital signage
The explosion of consumer-centric mobile innovation is demanding a new focus on mobile context.
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