Audi encourages digital test drives via mobile game - Luxury Daily
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Bulgari sale to LVMH sends message: Scale key to long-term survival
Keep aside LVMH?s voracious appetite for lustrous brands. Ignore its lust for luxury houses not ready to tie the knot. The name of the luxury game now is economies of scale. And that is the back-story behind the planned LVMH acquisition of Bulgari.
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Dior fends off bad Galliano press with Natalie Portman campaign
What better way to steer focus away from all the hoopla around John Galliano than to have an ad with Natalie Portman in a steamy encounter with a handsome gentleman?
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Audi encourages digital test drives via mobile game
Just in time for the exhibition debut of the RS 3 Sportback at the Geneva Motor Show, luxury automaker Audi has teamed up with Gameloft for a mobile racing game in which users get to test drive the vehicle and even have the chance to win one.
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BMW, Dior and Anna Sui - News briefs
Today in luxury marketing - There?s a BMW for that; Designing Dior: Who?s next?; Anna Sui does line for Web site; China may pass Japan as biggest luxury goods consumer by 2015.
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How to match brand apps with consumers
With any app, there is the challenge of reaching the consumer at the most relevant moment ? the moment that she is most likely to be receptive.
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